BE2-Selling & Advertising

He attracted a lot of adverse/bad publicity with his speech about unmarried mothers.

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Publicity

/pʌbˈlɪs.ə.ti/​

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The leaflet has been produced with the aim of increasing public awareness of the disease.

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Awareness

/əˈweə.nəs/

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The new campaign aims to reach a target audience of consumers 45 years old and younger.

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target audience

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They offer a ten percent discount on travel for students.

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discount

​/ˈdɪs.kaʊnt/

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We get most of our work through word-of-mouth recommendations.

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Students discovered the center by word of mouth.

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word of mouth

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There's nothing like a good advertising campaign to boost sales.

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advertising campaign

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