Technology Adoption, Diffusion, and Absorption

​Technology Adoption, Diffusion and Absorption

​Cyril A. Constantino

PhD in Science Education​

What is Technology Adoption?

​ Technology adoption refers to the process of accepting, integrating, and using new technology in society.

​

The process follows several stages, usually categorized by the groups of people who use that technology.

What is Technology Diffusion?

​ Technology diffusion can be defined as the process by which innovations are adopted by a population.

​

Diffusion of Innovation theory by E.M. Rogers

The main people in the diffusion of innovations are:

• Innovators

• Early adopters

• Early majority

• Late majority

• Laggards

​Factors that affect the rate of innovation diffusion are:

1. the mix of rural to urban within a society's population

2. the society's level of education, and

3. the extent of industrialization and development.

​

Five-stage adoption Process

Multiple Choice

What is the correct sequence of the Five stage adoption Process?

• persuasion, decision, implementation, awareness, and continuation

• awareness, persuasion, decision, implementation, and continuation

• continuation, decision, implementation, awareness, and persuasion

• awareness, persuasion, implementation, decision, and continuation

​Five-stage adoption Process

​

​

​

​​Awareness

​​Persuasion

​​Decision

​​Implemention

​​Continuation

What is Technology Absorption?

​ Technology absorption refers to the acquisition, development, assimilation, and utilization of technological knowledge and capability by a firm from an external source. The transaction occurs between transferring and receiving organizations.

​

Benefits of Technology Absorption

1. ​Repeated collaboration for the same product is avoided.

2. ​The base for technological self-reliance is enhanced.

3. Exports are increased.

4. ​Acquisition of further technologies becomes selective.

​

Future Thrusts for Technology Absorption

1. ​The industry should attempt to obtain best available technology closest to international trends and provide R&D at the stage of project planning.

2. Speedy indigenization of raw materials and components.

3. Efforts for unpacking the aging of tailor-made equipment in the acquired technology.

​

​Sources:

​https://www.walkme.com/glossary/technology-adoption/

​

https://www.investopedia.com/terms/d/diffusion-of-innovations-theory.asp

​

https://crm.org/articles/diffusion-of-innovations#:~:text=Awareness%2C%20persuasion%2C%20decision%2C%20implementation,becomes%20aware%20of%20the%20innovation.

​

​