Marketing Research

Do you enjoy watching detective movies? This genre of entertainment appeals to those who like to analyze traces, find patterns, and uncover mysteries.

In a way, marketers also act like detectives investigating their subjects.

​

​They gather information to piece together profiles and understand their target more closely.

​

​Knowing their customers better and understanding their needs, wants, and expectations are vital to marketing success.

Understanding Each Other

1.Choose a partner among your classmates.

2.On a piece of paper, list down ten questions that you want to ask about your classmate. You can ask about their likes, dislikes, favorites, hobbies, and dreams.

3.Ask these questions to your classmates and learn more about them through their answers. Prepare to answer their questions in return.

4.Answer the following guide questions.

​Questions to Ponder

1. How did you find the activity? Did you learn something new about your classmate?

2. Suppose you are already a marketing professional, how do you think this information can help you with your objectives?

3. Why do you think it is important for companies to gather market information?

What is marketing research?

Subject | Subject

Some text here about the topic of discussion

Multiple Select

What is marketing research?

• Marketing research as the function that links the consumer, customer, and public to the marketer through information

• It is also defined as a systematic process of collecting and analyzing data to find an answer to a question or solution to a problem or to validate or test an existing theory.

• defined in the Webster Dictionary as a careful, systematic study in a field of knowledge that is undertaken to discover or establish facts or principles.

• Business research is research intended to solve business problems or validate or test existing business theories.

Multiple Select

What are the two classifications of Marketing Research?

• Qualitative marketing research

• Quantitative Marketing Research

• Exploratory Research

• Observational Research

• Discuss Learning Activity No. 2 in Canvas.

  ​

  ​

• ​Discuss the prelim project - BUSINESS PORTFOLIO

​

​

See references:

​Business Portfolio - Definition, Meaning, Examples, Management |

​Marketing91

​

​Business Portfolio: What is It and How to Make One (with Examples) | Weblium

​