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Principles of Design

Principles of Design

Assessment

Presentation

•

Journalism, Design, Arts

•

10th - 12th Grade

•

Medium

Created by

Nicole Lalonde

Used 93+ times

FREE Resource

37 Slides • 47 Questions

1

​The Principles of Design

Learn strategies for how to create a unique composition using the Principles of Design

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​Emphasis

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The 1st thing the eye sees (a.k.a. the focal point)

  • Gets the viewer's attention

  • ​Makes sure the viewer starts in the correct order

​

Pro Tip: ​When creating a design, as yourself what is the first peice of information your audience needs to know.

Emphasis

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Multiple Choice

Which image best represents EMPHASIS

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Multiple Choice

Emphasis refers to the part of art which is what?
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The most colorful
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In the center
3
The most dominant

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Multiple Choice

Question image
What is the emphasis of this photograph?
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The green apples around the pepper
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The red pepper in the center
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The little man peeking through the apples

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Multiple Select

What are some techniques that can help us create emphasis?

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Contrast

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Rhythm

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Movement

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White Space

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Form

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​Contrast

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Creates space & difference between elements (A.K.A. Variety)

  • ​What people mean when they say a design "pops"

  • Sparks interest & excitement

  • ​Eg. red & white, square & circles, rough & smooth textures, light & dark.

​Some text here about the topic of discussion.

​Contrast

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Multiple Choice

Question image

What element of design does this painting us to create contrast?

Select the best, most obvious answer.

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Line

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Colour

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Value

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Texture

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Space

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Multiple Choice

Question image
This painting demonstrates which principle?
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Contrast of color
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Contrast of shape
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Contrast of color & shape
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Sunset

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White Space

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​The empty page around the elements in your composition.​

  • Gives the composition room to breathe

  • Creates hierarchy & organization.​

White Space

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​The trick is to use just the right amount of white space so that your design doesn't feel too

  • Too cluttered

  • Too sparse/uninteresting

​

​Some text here about the topic of discussion.

​​Balancing Your White Space

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Multiple Choice

Question image

Does the principle of "white space" only relate to white spaces or empty spaces on a design?

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white coloured space only

2

any empty or unused space

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​Movement

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Controlling the elements in a composition so that the eye is led from one to the next.

  • Helps dole out information slowly to the viewer.

  • Creates a story or narrative in your work

If you look at your design and feel your eye gets "stuck" anywhere, an element is too big, bold, slightly off center, etc. Go back and make adjustments until you find harmony.

Movement

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Multiple Choice

Movement

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An element that refers to the lightness or darkness of a color.

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A large difference between two things; for example, rouge and smooth or white and black.

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Area in a work of art that catches and holds the viewer's attention/focal point.

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The path the eye takes as it looks through a composition

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​Repetition

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Repeating elements in a design

  • Unifies & strengthens a composition

  • Can help develop a motif or theme

  • Can cre​ate a pattern

​When we create our yearbook, we will be repeating elements not just on each page, but throughout the entire book.

​Some text here about the topic of discussion.

Repetition

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Multiple Choice

Question image

Did this architect use repetition in this design?

1
yes
2
no

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​Proportion

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The relationship between the sizes & weights of different elements (a.k.a. hierarchy)

  • Creates visual impact

  • Aids readability​

​​Examples:

  • Make your headline larger than body text.

  • Exaggerate the size of a​ design element

Proportion

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Multiple Choice

Question image

How did the designer use proportion to improve the design & make it easier to read?

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Changed the size of the picture

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Changed the colour of the white space

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Changed the size of the fonts

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​Balance

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  • Every element you place on a page has visual weight.

  • Weight can come from colour, size, or texture.

  • Lay out your designs in such a way that things feel right.​

​

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Balance

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Elements are centred or divided equally vertically ​(a.k.a. Formal balance)​​

  • Makes the viewer feel safe, secure, & stable

  • Can also be a bit boring/cliche

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Symmetrical Balance

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When you have different visual images on either side of a design, yet the image still appears to be balanced ​(a.k.a. Informal balance)​​

  • One element will have more visual weight (e.g. be larger) but will be balanced by smaller, less significant objects elsewhere on the page.

  • More dynamic & interesting​

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Asymmetrical Balance

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Visual elements are arranged around a central point in the composition - like spokes on a bicycle wheel.

  • Often circular

  • Can also be squares, hexagons, octagons, starts, etc.​

​

Radial Balance

​

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Multiple Choice

When making a horror movie poster, what type of balance might work best?

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Symmetrical Balance

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Asymmetrical Balance

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Radial Balance

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Unbalanced

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Multiple Choice

Question image

What type of balance do we see in this design?

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Radial

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Asymmetrical

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Symmetrical

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Multiple Choice

Question image

What type of balance do we see in this poster design?

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Radial

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Asymmetrical

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Symmetrical

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Multiple Choice

Question image

What type of balance do we see in this movie poster?

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Radial

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Asymmetrical

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Symmetrical

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Multiple Choice

Question image

What kind of balance does the previous image have?

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Symetrical

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Radial

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Asymetrical

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Formal

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Multiple Choice

Question image

What Primary type of balance does this design represent?

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Asymmetrical

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Symmetrical

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Radial

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Haphazard

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Multiple Choice

Question image

What Primary type of balance does this design represent?

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Informal

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Formal

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Radial

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Unbalanced

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Multiple Choice

Question image
Does this painting by Mrs. Daniels demonstrate Formal or Informal balance?
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Formal
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Informal
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Both Informal & Formal

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Multiple Choice

Question image

How did the designer balance the picture?

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Formal
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Informal
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Both Informal & Formal

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Multiple Choice

Question image

How did the designer balance the picture?

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Formal
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Informal
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Both Informal & Formal

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Multiple Choice

Balance is the principle where movement leads your eyes to the focal point

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True

2

False

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​Alignment

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The ability to create synergy and consistency on a page.​​

  • Provides structure to help organize the components in a composition that is pleasing to the eye

  • Designers follow "grid lines" to decide where to place elements. ​​

​

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Alignment

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When done properly, people don't notice it.

​

BUT, when done poorly, it stands out - and not in a good way!

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Good vs. Bad

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  • ​Edge alignment: positions elements against a margin that matches up with their outer edges.

    • Can be aligned along the right, left, top, or bottom edges

  • Center alignment: places elements so they line up with one another on their centre axes.

    • Can be arranged along the horizontal centre of the page, or even vertically and diagonally.​

Types of Alignment

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Text Alignment:​

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Text Alignment:​

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Multiple Choice

Question image

What alignment is employed in this poster?

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left

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horizontal

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right

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centered

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Multiple Choice

Question image

What type of alignment is used in this business card?

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Center alignment

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Bottom alignment

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Right alignment

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Justified Alignment

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Multiple Choice

Question image

What type of alignment is used in this business card?

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Center alignment

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Bottom alignment

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Right alignment

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Justified Alignment

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Multiple Choice

Question image

What alignment is employed in this poster?

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left

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horizontal

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right

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centered

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Match

Match the types of Alignment

Right Edge

Horizontal Center

Bottom Edge

Vertical Center

Top Edge

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Time to put it altogether now

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Multiple Choice

The principles of design are

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the building blocks of an artwork

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the guides that organize an artwork

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the elements used in an artwork

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what the eye sees when light reflects an object

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Multiple Choice

Question image
Which principles did Andy Warhol use in his screen print of Marilyn Monroe?
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Emphasis
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 Color
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Variety & Repetition

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Multiple Choice

Question image
Which principle is prominent in this interior design?
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Formal Balance
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Contrast
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Symmetry
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All of the above

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Multiple Choice

Question image
This painting by Vincent Van Gogh demonstrates which principle?
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Movement/Rhythm
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Symmetry

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Multiple Choice

Question image

This poster is good example of the principle of:

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balance

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movement

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alignment

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Multiple Choice

What is the distribution of visual weight of elements in a composition?

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Balance

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Alignment

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Contrast

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Emphasis

70

Multiple Choice

David is making a new dungeon crawler game and wants to differentiate between the Boss Monster and the minor monsters. To do this, he makes the boss significantly larger than other enemies in the game. Which design Principles is he using?

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Contrast & Rhythm

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Balance & Movement

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Alignment

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Scale & Proportion

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Multiple Choice

Question image
This painting shows which principle?
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Emphasis
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Symmetry
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Movement/Rhythm

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Multiple Choice

Question image

This design principle refers to lining up text or graphics along a page and with each other.

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Contrast

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Alignment

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Contrast

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Multiple Choice

Different sizes; Describes how the sizes of different parts of a piece of art or design relate to each other.

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Value

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Texture

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Proportion

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Line

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Multiple Choice

Question image

This poster best demonstrates the principles of:

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Alignment

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Balance

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Movement

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All of the above

75

Multiple Choice

Holds the viewer's attention/focal point.

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Value

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Emphasis

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Pattern

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Contrast

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Multiple Choice

A large difference between two things/ opposite

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Form

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Balance

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Value

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Contrast

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Multiple Choice

Question image

This image is the best representation of

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Pattern

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Balance

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Shape

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Proportion

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Multiple Choice

Question image

Which design principle do we see in this illustration?


Select the best, most obvious answer.

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Alignment

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Movement

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Repetition

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Multiple Choice

Question image

This image is the best representation of

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Shape

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Line

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Value

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Contrast

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Multiple Choice

Question image

Review:

The design principle which makes your project clean, uncluttered, minimalist and easy to read is called:

1

balance

2

white space

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contrast

81

Multiple Select

Question image

Line elements are used in design to:

(choose two)

1

lead the eyes away from important element

2

lead the eye towards the most important elements

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create emphasis

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Multiple Select

Question image

Select all the design principles shown in this composition.

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Alignment

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Rhythm

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Movement

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Repetition

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Form

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Multiple Select

Question image

This poster demonstrates use of the following design principles:

(select multiple)

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proximity

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balance

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white space

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contrast

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Multiple Select

Question image

What design principles are demonstrated in this poster?

1

white space

2

contrast

3

alignment

​The Principles of Design

Learn strategies for how to create a unique composition using the Principles of Design

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