Marketing Made Simple Part 1

​Foundation of Marketing

Capture and Convert Leads

Generate Revenue

Build a Successful Business​

Sales Funnel

Reorder

What are the 5 Steps in this Marketing Plan?

• Create a Brandscript

• Create a One-Liner

• Wireframe a Landing Page

• Create a lead generating PDF

• Create an Email Campaign

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2

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5

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​Create a BrandScript

Create a one-liner

Wireframe a landing page

Create a lead generating PDF

Create an email campaign

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5 Step Plan

Reorder

Put the Stages of a Relationship in order:

• Curiosity

• Enlightenment

• Commitment

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2

3

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• 2
• 3

• Curiosity

• Enlightenment

• Commitment

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3 Stages of a Relationship

​Curiosity

The Curiosity stage of a relationship is mostly about snap judgements.

• How do we capture people's attention?

• Focus on the Header, Email Subject, Elevator Pitch, etc.

• Focus on the customer.

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​Enlightenment

How can I help solve your problems?

• Be clear and descriptive.

• Focus on solutions.

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​Commitment

At the right time, ask for the sale.

• Timing is everything.

• Have the option to "Buy Now" always avaialble.

• Have a way to connect and continue the relationship.

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Multiple Choice

What company is this?

15 minutes can save you 15% on _________________.

• Aflac

• McDonalds

• Jamba

• GEICO

Multiple Choice

An Old Commercial, which fast food chain was this?

"Where's the beef?"

• McDonalds

• Burger King

• Wendy's

• Subway

Your customers should memorize your marketing offer.

​​Power of the Offer

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Be clear, don't be cute.

​​Too fancy