Unit 3 The Marketing Machine

What did you do during the Chuseok holiday?

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Attendance Question

Fill in the Blanks

What kind of gifts did you give or receive?

Examples: We gave my grandmother some ginseng.

I received am oil and spam gift set from my boss.

Chuseok is a big part of the economy!

Are you part of the

on-demand economy?

Multiple Select

Which of the following is considered an on-demand service? Check all that apply.

• E-Scooters

• Coupang Delivery

• Parking on KU Campus

• Taking a Taxi

• Netflix Subscription

EXAMPLES:

Turn to pages 42 and 43.

What does this infographic
show?

Multiple Choice

According to the infographic, which two on-demand services are the largest?

• Home Services & Travel

• Subscription & Parking

• Delivery & Travel

• Delivery & Transportation

Let’s Learn

Some Vocabulary

NEW WORDS

advertise

aim

character
customer
encourage

popular
product
quality

recognize

section

PRONUNCIATION

ad-ver-tise

aim

cha-rac-ter
cus-tom-er
en-cour-age

po-pu-lar
pro-duct
qua-li-ty

re-cog-nize

sec-tion

Do you eat cereal?

Let’s Read

Here are some of the mascots that kids in the USA see on cereal boxes.

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​Advertising
Cereal

Fill in the Blanks

What is a popular breakfast food in the USA?

Draw

Circle where the cereal is located in a supermarket.

Multiple Choice

Cereal advertisements are aimed at ___________.

• Kids

• Adults

• The elderly

• Aliens

Fill in the Blanks

What quality do most breakfast cereals have?

quality

customer

aim

characters

section

popular

advertise

recognize

SUFFIXES

Suffixes are a letter or group of letters

added to the ending of words to

change their meaning.

FOR EXAMPLE:

walked

Suffix that

tells us

‘past
action’

VERB SUFFIXES

advertise

recognize

situate

educate

soften

communicate

create

organize

aim

customers

section

WHAT ABOUT
YOU?

Do you buy

products online?

What are some of your favorite
brands or companies?

Fill in the Blanks

What are some of your favorite brands/products?