Unit 3 The Marketing Machine

Are you part

of the

on-demand economy?​

Multiple Select

Which of these services is considered on-demand? Click all that apply

• E-scooter Rental

• Coupang Delivery

• Parking at Kyungnam University

• Renting an Airbnb

• Netflix Subscription

Economic activity created by digital marketplaces and technology companies to fulfill consumer demand via immediate access to goods and services.

On-demand...whenever you need it!

Open Ended

Discuss with your team! Which on-demand companies do you use?

Examples:

I usually use Disney+ to watch Marvel movies.

I sometimes use Kakaotaxi when it is raining.

I always use Coupang to order my favorite pasta sauce.

The on-demand economy is not just one industry...it is all of them​!

​

Match

Match the following companies to the correct industry.

Travel

Delivery

Subscription

Transportation

• Travel

• Delivery

• Subscription

• Transportation

​Turn to page 42 and 43

What does this infographic tell us?

Reorder

Look at the infographic on page 43. Put the industries in order from largest to smallest.

• Delivery

• Transportation

• Home Services

• Travel

• Family Care

1

2

3

4

5

• 1
• 2
• 3
• 4
• 5

What does this infographic tell us?

Draw

Draw the symbol for the Education industry.

What does this infographic tell us?

Multiple Choice

What percent of on-demand companies were founded after 2011?

• 67%

• 56%

• 42%

• 45%

What does this infographic tell us?

Multiple Choice

Which Industry is NOT just starting out?

• Subscription

• Pet Care

• Family Care

• Parking

What does this infographic tell us?

Poll

Discuss with your team!

Why do you think on-demand companies are so popular today? Look at some reasons below and choose which one you agree with most.

• On-demand goods and services save me time.

• On-demand goods and services are cheaper than owning.

• On-demand services are easy to use.

• On-demand services are required to work/live these days.

Now you know a little about the on-demand economy...

Let's study some

​Before we begin, what do you eat for breakfast?

Open Ended

Discuss with your team! What do you usually eat for breakfast? Is it healthy?

Examples:

I usually eat rice and soup for breakfast. I think it's healthy.

I mostly buy snacks from 7-11 for breakfast. It's not very healthy.

I don't eat breakfast most days.

Please turn to page 44.

Multiple Choice

Why are cereals boxes easy to find?

• They are really big.

• They are at the front of the supermarket.

• They are very sweet.

• They use colorful characters that are easy to recognize.

Match

Match the following character (mascot) with the correct cereal.

Honey Nut Cheerios

Frosted Flakes

Fruit Loops

Trix

• Honey Nut Cheerios

• Frosted Flakes

• Fruit Loops

• Trix

po-pu-lar

​sec-tion

cha-rac-ters

ad-ver-tise

pro-duct​

Let's Practice Pronunication

cu-sto-mer

​re-cog-nize

qua-li-ty​

aim​

en-cour-age​

Open Ended

Complete page 44 part B. Upload a picture of the completed exercise!

​quality

​

customer

​

product

​

aim

​

characters

​

section

​

popular

​

advertise

​

recognize

​

Multiple Choice

What part of speech is the word participate?

• noun

• adverb

• verb

• adjective

Multiple Choice

What part of speech is the word identify?

• adjective

• verb

• noun

• adverb

Open Ended

Complete the exercises on page 45 part C. Upload a picture of the completed exercise!

advertise

recognize

situate

educate

soften

communicate​

create

organize

​Discuss these questions with your group!