Unit 3 The Marketing Machine

Are you part

of the

on-demand economy?​

Multiple Select

Which of these services is considered on-demand? Click all that apply

• E-scooter Rental

• Coupang Delivery

• Parking at Kyungnam University

• Renting an Airbnb

• Netflix Subscription

Economic activity created by digital marketplaces and technology companies to fulfill consumer demand via immediate access to goods and services.

On-demand...whenever you need it!

Open Ended

Discuss with your team! Which on-demand companies do you use?

Examples:

I usually use Disney+ to watch Marvel movies.

I sometimes use Kakaotaxi when it is raining.

I always use Coupang to order my favorite pasta sauce.

The on-demand economy is not just one industry...it is all of them​!

​

Match

Match the following companies to the correct industry.

Travel

Delivery

Subscription

Transportation

• Travel

• Delivery

• Subscription

• Transportation

​Turn to page 42 and 43

What does this infographic tell us?

Reorder

Look at the infographic on page 43. Put the industries in order from largest to smallest.

• Delivery

• Transportation

• Home Services

• Travel

• Family Care

1

2

3

4

5

• 1
• 2
• 3
• 4
• 5

What does this infographic tell us?

Draw

Draw the symbol for the Education industry.

What does this infographic tell us?

Multiple Choice

What percent of on-demand companies were founded after 2011?

• 67%

• 56%

• 42%

• 45%

What does this infographic tell us?

Multiple Choice

Which Industry is NOT just starting out?

• Subscription

• Pet Care

• Family Care

• Parking

What does this infographic tell us?

Poll

Discuss with your team!

Why do you think on-demand companies are so popular today? Look at some reasons below and choose which one you agree with most.

• On-demand goods and services save me time.

• On-demand goods and services are cheaper than owning.

• On-demand services are easy to use.

• On-demand services are required to work/live these days.

Now you know a little about the on-demand economy...

Let's study some

​Before we begin, what do you eat for breakfast?

Open Ended

Discuss with your team! What do you usually eat for breakfast? Is it healthy?

Examples:

I usually eat rice and soup for breakfast. I think it's healthy.

I mostly buy snacks from 7-11 for breakfast. It's not very healthy.

I don't eat breakfast most days.

Please turn to page 44.

Multiple Choice

Why are cereals boxes easy to find?

• They are really big.

• They are at the front of the supermarket.

• They are very sweet.

• They use colorful characters that are easy to recognize.

Match

Match the following character (mascot) with the correct cereal.

Honey Nut Cheerios

Frosted Flakes

Fruit Loops

Trix

• Honey Nut Cheerios

• Frosted Flakes

• Fruit Loops

• Trix

po-pu-lar

​sec-tion

cha-rac-ters

ad-ver-tise

pro-duct​

Let's Practice Pronunication

cu-sto-mer

​re-cog-nize

qua-li-ty​

aim​

en-cour-age​

Open Ended

Complete page 44 part B. Upload a picture of the completed exercise!

​quality

​

customer

​

product

​

aim

​

characters

​

section

​

popular

​

advertise

​

recognize

​

Multiple Choice

What part of speech is the word participate?

• noun

• adverb

• verb

• adjective

Multiple Choice

What part of speech is the word identify?

• adjective

• verb

• noun

• adverb

Fill in the Blanks

Write the verb form of communication.

Fill in the Blanks

Write the verb form of recognition.

Fill in the Blanks

Write the verb form of soft.

Open Ended

Complete the exercises on page 45 part C. Upload a picture of the completed exercise!

advertise

recognize

situate

educate

soften

communicate​

create

organize

​Discuss these questions with your group!