Target Market Review

Target Market Review

You should be able to

Target Market & Market Segmentation

2.1 Define Target Market

2.2 Analyze aspects of a marketing process including customer data and market segmentation

Poll

How comfortable do you feel with understanding target markets, customer groups and market segmentation?

4- you could teach this material to others and structure a marketing plan to focus on target markets or customer groups

3- can demonstrate knowledge in explaining target markets and recognizing examples of customer groups within target markets.

2-Recognize and recall what is a target market, customer group, demographics, market segmentation, and market research. Can identify different that there are different types of demographics, geographic, psychographics and behavioral market segmentation

1- With some help, I could understand these terms more.

0- I am very unclear what these terms are or what they mean at all.

• 4

• 3

• 2

• 1

• 0

Open Ended

What is a target market?

The customer group to which a company markets its products and or services.

​

​Target Market

Age

Gender

Profession

Income

Education

Religion

Marital Status

Demographics

Attitudes/beliefs/emotions

lifestyle

hobbies

Psychographics

​Local

State

Regional

National

City, Suburb or Rural

Geographics

Multiple Choice

Identifying your target market makes it easier and more cost effective to ______.

• appeal to everyone

• sell your products to the masses

• reach your potential customers

• push away unnecessary customers

Multiple Choice

Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.

• demographics

• psychographics

• geographics

• target marketing

Multiple Choice

Which of the following is an example of demographic information?

• professor, age 43

• loves to travel

• enjoys volunteering

• participates in an art club

Multiple Select

Which of these are questions a business should ask when identifying its target market? Check all that apply.

• How old are they?

• How much money do they make?

• How do they like to purchase their products and services?

• Where do they live?

​Get in your group

Determine who will play what role

Stay in that role throughout the rotations

Groups

Pick a place to start

Does not matter where you start, you will go through all stations

Record answers at each location

​​Rotation

While at the product stations, record who in the group is the target market & explain using a target market category

Record

Each station will take about 1 minute

Once the song ends, it is time to rotate

​​Switch

Target Market?

Target Market?

Target Market?

Target Market?

Target Market?

Target Market?

Target Market?

Target Market?

Target Market?

Target Market?