MIL - Q1M1 Media & Communication

Q1 M1

Media and Communication

Multiple Choice

1. It refers to the process of sharing and conveying messages or information from one person to another within and across channels, contexts, media, and cultures.

• Elements

• Communication

• Process

• Model

Multiple Choice

2. The factor that affects the flow of information which can appear as a noise is called_________?.

• Context

• Message

• Barrier

• Feedback

Multiple Choice

3. The plural of medium, also known as ways to communicate information

• Media

• Message

• Information

• Context

Multiple Choice

4. Whose model of communication below uses One-way communication ?

• Aristotle

• Berlo

• Schramm

• Shannon-Weaver

Multiple Choice

5. Field of experience being part of the communication, was introduced by?

• Aristotle

• Berlo

• Shramm

• Shannon-Weaver

Multiple Choice

6. A speaker centered model as the speaker has the most important role in it and is the only one active.

• Aristotle

• Transactional

• Schramm

• Shannon-Weaver

Multiple Choice

7. This model has been originally intended to show how radio and

telephone technologies function.

• Aristotle

• Transactional

• Schramm

• Shannon-Weaver

Multiple Choice

8It is reaction, response, or information provided by the receiver.

• Barrier

• Feedback

• Receiver

• Context

Multiple Choice

9. It is the process of converting the message into words, actions, or

other forms that the speaker understands.

• Barrier

• Channel

• Encoding

• Decoding

Multiple Choice

10. It is the means, such as personal or non-personal, verbal or nonverbal, or

the use of senses in which the encoded message is conveyed.

• Medium

• Channel

• Receiver

• Feedback

Communication

It involves within systems of interrelated and interacting parts.

is systematic

a process that changes as the communicators’ environments and needs change.

is a process

• process in which individuals interact with and through symbols to create and interpret meanings.

• process of conveying or sharing information

is symbolic

Symbols, verbal (with words) or nonverbal (without words), are the basis of language.

Open Ended

Fill in the table of the estimate number of hours you spent in each media or information provider from previous week.

Known as the mother of all communication models,depicts communication as a linear or one-way process consisting of the five elements

Shannon-Weaver’s Communication Model (1948)

Schramm modified Shannon-Weaver model by adding field of experience, defined as “life experiences, attitudes, values, and beliefs that each communicator brings to an interaction and that shape how messages are sent and received.”

Osgood- Schramm Model Of Communication (1954)

• He described factors affecting the individual components in the communication making the communication more efficient.

• The model also focuses on encoding and decoding which happens before sender sends the message and before receiver receives the message respectively.

Berlo’s SMCR Model of Communication (1960)

• Aristotle(384-322 B.C) was a Greek philosopher and writer born in Stagira, Northern Greece.

• Aristotle developed a linear model of communication for oral communication known as Aristotle’s Model of Communication.

• a speaker centered model as the speaker has the most important role in it and is the only one active.

Aristotle Model of Communication

Elements of Communication

Speaker

Message

Any information or anything the speaker/sender wants to communicate by using a medium.

Medium

Is the form in which the speaker/sender conveys the message

Channel

Is the method or means of sending or expressing the messages

Encoding

The process of converting the messages into words, actions or other forms that the speaker understands.

Listener/

Receiver

The recipient or the one who gets the message

Feedback

The recipient or the one who gets the message

The source of information or message

Context

Is the situation or environment where communication takes place

Barrier

The factors that affect the flow of communication.

Decoding

The process of interpreting the encoded message of the speaker by the receiver

Media and Information Literacy recognizes the primary role of information and media in our everyday lives. It lies at the core of freedom of expression and information - since it empowers citizens to understand the functions of media and other information providers, to critically evaluate their content, and to make informed decisions as users and producer of information and media content.

1. Act as channels of information and knowledge through which citizens communicate with each other and make informed decisions,

2. Facilitate informed debates between diverse social actors,

3. Provide us with much of what we learn about the world beyond our immediate experience,

4. Are means by which a society learns about itself and builds a sense of community,

Multiple roles of Media in the Society

5. Function as a watchdog of government in all its forms, promoting transparency in public life and public scrutiny of those with power through exposing corruption, maladministration and corporate wrong-doing,

6. Are essential facilitators of democratic processes and one of the guarantors of free and fair elections,

7. Are a vehicle for cultural expression and cultural cohesion within and between nations, and

8. Function as an advocate and social actor in its own right while respecting pluralistic values.

Multiple roles of Media in the Society

1. What is the message in this illustration?

2. Do you agree with this illustration regarding communication? Why/why not?

3. How media affects communication in our everyday living?

Multiple Choice

1. This element of communication involves the information, ideas, or

thoughts conveyed by the speaker in words or in actions.

• Speaker

• Message

• Barrier

• Feedback

Multiple Choice

2. Which model of communication emphasizes the importance of the role of the speaker in the communication process?

• Aristotle

• Berlo

• Schramm

• Shannon-Weaver

Multiple Choice

3. Which of the following statement is not true about communication and media?

• Media can bridge effective communication.

• Media hinders effective delivery of information.

• Media acts as a channel of information dissemination.

• Creative delivery of information is possible through media.

Multiple Choice

4. What model of communication introduced field of experience as an important factor in communication?

• Aristotle

• Berlo

• Schramm

• Shannon-Weaver

Multiple Choice

5. The process of interpreting symbols and signs received coming from the speaker is known as?

• Speaker

• Encoding

• Decoding

• Destination

Multiple Choice

6. Cherry believed that communication is only effective if culture and social status of every individual will be taken into consideration. Cherry’s belief is anchored on whose model of communication?

• Aristotle

• Berlo

• Schramm

• Shannon-Weaver

Multiple Choice

7. Media plays a great role in the democratic country as a watchdog because_______?

• It advocates corruption and maladministration.

• It overpowers government and take actions on its own.

• It promotes transparency in all actions of the government.

• It influences the masses to act against the government and its leaders.

Multiple Choice

8. The following are true about the roles of media, except_______?

• It exposes corrupt politicians.

• It paves way to various advocacies.

• It delimits cultural expressions among nations.

• It facilitates democratic processes and guarantees fair elections.

Multiple Choice

9. Which among the following is the best description of Media and

Information Literacy?

• It is all about exchanging information.

• It includes information and communication literacy.

• It promotes literacy with the use and manipulation of media

  contents for personal use.

• It empowers every individual with the use of media through

  developing critical thinking and life long learning skills.

Multiple Choice

10. Which of the following is true about media and communication?

• Media disrupts fluent communication.

• Communication is only effective if it is speaker- centered.

• Media can produce effective and efficient communication.

• Media alters receiver’s message making it difficult to have

  effective message.

Assignment:

From the pool of social media outlet above, choose ONE (1) and discuss in no less than three sentences how communication is conveyed effectively.