ESB Domain 2, Lesson 2 Marketing Platforms and Plan

ESB Domain 2 Lesson 2 -Marketing Platforms and Marketing Plan

Open Ended

Where are some common places that businesses advertise?

​The internet is the most rapidly growing place where companies advertise.

​

​TV advertising is still the most dominant place

​...... so companies can target specific audiences so they will buy their product or service

​So why do we need marketing...?

Multiple Choice

What is digital marketing?

• The marketing of products or services through digital methods such as the internet.

• The marketing of a digital product such as a mobile device or computer.

​SEO (search engine optimization)

• ​It means the process of improving your site to increase its visibility when people search for products or services related to your business

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• ​The better visibility your pages have in search results, the more likely you will gain customers

Multiple Choice

PPC is the acronym for?

• Program Pay Customer

• Problematic Placement Code

• Pay Per Click

• Program Preparation Computer

Multiple Choice

Ensuring a website appears high on the list of results returned by a search engine

• Web analyzing

• Search Developing

• Search Engine Optimization

• Content Managing

Multiple Choice

The process of communicating the value of a product or service is ______________________. 

• marketing

• promotion

• brand

• competition

Marketing Plans​

• ​This outlines a company's marketing strategies

​

​

• It should include the actions that need to happen to reach their goals

1. ​ Executive Summary & Business Description

2. ​Situation Analysis (SWOT)

3. ​Target Market

4. ​Delivery Plan

5. ​Marketing Mix (4 P's)

6. ​Strategies and Tactics

7. ​Offer or Message

8. ​Budget

Multiple Choice

THE 4 P's - product, place, promotion, price

• price

• selling

• target market

• Marketing mix

Multiple Choice

Which P represents where consumers can buy a product or service?

• Product

• Place

• Price

• Promotion

Multiple Choice

Which P represents how you reach the audience by advertising online or on billboards?

• Product

• Place

• Price

• Promotion

Multiple Choice

It refers to the tangible good or intangible service offered by the business to the target consumers

• PRODUCT

• PRICE

• PLACE

• PROMOTION

Multiple Choice

 ______________ serve to represent a given organization or company through a visual image that can be easily understood and recognized.

• slogan

• logo

• product

• brand