Branding & Identity

Multiple Choice

A brands identity is the design elements used to communicate consistently with consumers.

• True

• False

• X

• X

Multiple Choice

A brand does not need to be consistent to build trust between business and consumer.

• True

• False

• X

• X

Multiple Choice

Defining the mission of the company, important values or goals and what make the company unique are all part of ________________, in developing your brand.

• Step 1: Reflect and set goals

• Step 2: What aesthetics would convey the company's purpose?

• Step 3: Identify Target Audience

• Step 4: What aesthetics would catch the eye of our audience?

Multiple Choice

Looking at the competition and research are part of ________________, in developing your brand.

• Step 1: Reflect and set goals

• Step 2: What aesthetics would convey the company's purpose?

• Step 3: Identify Target Audience

• Step 4: What aesthetics would catch the eye of our audience?

Multiple Choice

Describing the company in 3 words and making a list of appropriate aesthetic words are part of ________________, in developing your brand.

• Step 1: Reflect and set goals

• Step 2: What aesthetics would convey the company's purpose?

• Step 3: Identify Target Audience

• Step 4: What aesthetics would catch the eye of our audience?

Multiple Choice

Identifying who the product appeals to and who will benefit from the product are both part of ________________, in developing your brand.

• Step 3: Identify Target Audience

• Step 4: What aesthetics would catch the eye of our audience?

• Step 5: Gather Resources

• Step 6: Begin Making Design Choices

Multiple Choice

Deciding on a color palette and typography are part of ________________, in developing your brand.

• Step 3: Identify Target Audience

• Step 4: What aesthetics would catch the eye of our audience?

• Step 5: Gather Resources

• Step 6: Begin Making Design Choices

Multiple Choice

Compiling information, find inspiration, identify what the brand is not and creating inspiration or mood boars are all part of ________________, in developing your brand.

• Step 3: Identify Target Audience

• Step 4: What aesthetics would catch the eye of our audience?

• Step 5: Gather Resources

• Step 6: Begin Making Design Choices

Multiple Choice

Color psychology

• emotional responses to color, often subconscious.

• tried & true color pairings

• X

• X

Multiple Choice

Color harmonies

• emotional responses to color, often subconscious.

• tried & true color pairings

• X

• X

Multiple Choice

feel formal, classy, traditional

• serif

• sans serif

• script

• display

Multiple Choice

stands out, use sparingly

• serif

• sans serif

• script

• display

Multiple Choice

cursive/handwriting

• serif

• sans serif

• script

• display

Multiple Choice

feels modern and clean

• serif

• sans serif

• script

• display

Multiple Choice

To keep branding consistent, choose only 2-3 font(s), or vary the same font.

• True

• False

• X

• X