ADVERTISEMENT

ADVERTISEMENT

BY NURUL HAKIMAH

WHAT IS ADVERTISEMENT?

Advertisement text is a text that
introduce or promote a product,
service or even a job vacancy in a
public medium.

PURPOSE OR SOCIAL FUNCTION OF ADVERTISEMENT TEXT

1. TO MAKE A PROMOTION

2. TO GIVE AN INFORMATION

3. TO PERSUADE THE READER TO

BUY THE PRODUCT OR SOMETHING
THAT OFFERED

KIND OF ADVERTISEMENT

1. PRODUCT ADVERTISEMENT

2. SERVICE ADVERTISEMENT

3. EVENT ADVERTISEMENT

4. JOB VACANCY

THE STRUCTURE OF ADVERTISEMENT:

 1. TITLE: THE NAME OF PRODUCT/SERVICE/EVENT

 2. BODY: DESCRIPTION OF PRODUCT/ SERVICE/

EVENT

 3. CONTACT/PHONE NUMBER/ADDRESS/WEBSITES.

LANGUAGE FEATURE OF ADVERTISEMENT

 1. USING SIMPLE PRESENT TENSE


EXP: WE FIX YOUR SMART PHONE QUICKLY

 2. USING PERSUASIVE SENTENCE


EXP: HIGHEST QUALITY LOWEST PRICE.

CHARACTERISTIC OF GOOD ADVERTISEMENT:

1. PERSUASIVE ( THE CONTENT SHOULD BE
PERSUADE THE READER TO GET INTEREST TO BUY
THE PRODUCT).

2. EFFECTIVE ( THE CONTENT SHOULD BE IN A
SIMPLE TEXT TO GIVE A CLEAR MESSAGE).

3. INTERESTING ( GIVING A COLORFUL TEXT,
PICTURE ETC.

OBSERVE THE FOLLOWING ADVERTISEMENT

THANK YOU

LATIHAN SOAL

Multiple Select

What is the kind of advertisement above?

• Goods

• Services

• Classified

• Goods and Services

Multiple Select

On what day can we get the promo?

• Monday and Thursday

• Monday and Tuesday

• Monday and Sunday

• Monday and Friday

Multiple Select

How if we want to use the cleaning service?

• By coming to the place

• By calling to the number provided

• By ordering via website

• By sending message

Multiple Select

What is being advertised in the text?

• Mobile phone

• Laptop

• Calculator

• Computer

Multiple Select

What is the selling point of the advertisement above?

• Master the grammar

• Enrich the vocabularies

• Flexible time courses

• Be fluent English speaker

Multiple Select

What is being advertised on the text above?

• Hotel

• Restaurant

• Course

• Hospital

Multiple Select

This is the item which may be promoted, except....

• Ring

• Bracelet

• Necklace

• Bag

Multiple Select

How to get the coupon for discount?

• Buy the shoes first

• Send the message through smartphone

• Scan the QR code

• Scan the price tag

Multiple Select

How much should we pay for 5 fried bananas?

• Rp 15.000,00

• Rp 20.000,00

• Rp 30.000,00

• Rp 45.000,00

Multiple Select

For whom may the advertisement be addressed?

• Those who can not work at home

• Those who can not clean the house

• Those who work at home

• Those who love cleaning service