Market Entry

The International market selection process

Hildary Arrieta, Natalia Hormechea, Maria Padilla, Jaklyn Palacio y Sofia Vengoechea

Multiple Choice

How many steps are to make a correct entry into the market?

• 4

• 5

• 7

• 3

Draw

Multiple Choice

What is market intelligence?

• An organization or enterprising entity engaged in commercial, industrial, or professional activities

• A market intelligence is defined as the sum total of all the buyers and sellers in the area or region under consideration

• Is information on your industry or market segment that can inform strategy and give your company a competitive advantage.

• A market intelligent is a method a company uses to sell products or services to a specific group of consumers. Typically, business markets facilitate sales from one business to another in cases where one business plans to reuse or resell another company's products or services.

Multiple Choice

The specific characteristics of the criteria for market entry decisions are:

• Language, economy, demography, religion and technology

• Measurability, accessibility, substantiality and actionability

• Cultural, lifestyle, personality and attitudes, taste predispositions

Draw

Multiple Choice

Which of these are specific factors?

• Infrastructure relevant to the industry and Supply conditions of raw materials and other inputs

• Economic factors, Economic policy, Business Regulations

• Aspect elimination and market selection

• Education and life expectancy

Multiple Choice

What does The firm and The environment refer to?

• Resources and plants.

• The international market and The Company

• A contract and The environmental issues

• The Company and The international market.

Draw