Target Audiences

Understanding Target Audiences

Understanding users goes beyond just design.

​

There's a lot to know about users.

Open Ended

Name some things you should know about your specific users.

• ​Where are they online?

• What are their demographics?

• How do they prefer to communicate?

• What is psychographic information?

• What problem is your website solving?

Where are they online?

​You should probably know where your audience is going.

• Amazon?

• Grubhub?

• Google?

• Browser choice?

• Education

• Home ownership

• Marital status

• Ethnicity

• Age

• Race

• Gender

• Income

Information that describes individuals

What are demographics?

Open Ended

Name some other things you think are demographics.

Communication preferences

​Not all people communicate the same way

Consider...

• Disabilities

• Convenience

• Location of site usage

Multiple Choice

Someone who is deaf would rather communicate with...

• A phone answering service

• Someone making a call for them

• Live chat

• In-person

• Opinions

• Attitudes

• Beliefs

• Activities

• Common behaviors

• Personalities

• Lifestyles

• Interests

​Demographics for user behavior

Psychographics

Multiple Choice

Why do we care about psychographics?

• Helps us make prettier websites

• Helps understand user behavior in site design

• Helps users understand their thoughts

• Lets us choose the website gigs we want

-Bob Lewis

"I have no problems, I create no problems, I can solve your problems."

What does your site solve?

If it doesn't solve a problem, it's not a good site.

Users won't use a site if it doesn't solve the problem they have. Make sure you're identifying the problem.

Multiple Choice

Which of the following is NOT a demographic?

• Age

• Race

• Gender

• Where they go online

Multiple Choice

Which of the following is psychographic?

• Interests

• Sexual Orientation

• Income

• Marital status

Multiple Choice

Why do we care about how users prefer to communicate?

• They may leave for a site that communicates in their preferred way

• It helps people with disabilities.

• It improves the company's reputation

• All of the above.