Marketing 7Ps

Marketing

​Do you know what an acrostic is? It is a poem, word puzzle, or other composition in which certain letters in each line form a word or words.

Here are 2 examples:

Let's have some fun and create an acrostic for the word marketing! Which words come to your mind when you are thinking about marketing?

Open Ended

M

A

R

K

E

T

I

N

G

​In the previous lesson, we talked about the 4 Ps of marketing. Do you remember what these Ps stand for? Have you ever heard of 7 Ps? Why do marketers need even more Ps? Let's find out!

Match

Marketing is a continually developing discipline. One example of this development is the changes to the basic marketing mix and its 4 Ps. Nowadays, marketers prefer to use 7 Ps because this formula includes tools and strategies for services marketing. So, let's have a look at all the 7Ps.

Match the following

product

price

place

promotion

• product

• price

• place

• promotion

Match

Match the following

people

process

physical evidence

• people

• process

• physical evidence

Open Ended

What do you think process, people and physical evidence mean in marketing? Use the text area below to write down your ideas.

​https://onlinetestpad.com/px735tbnlggji

Read the text and answer the question

Marketing is so powerful that it can change the eating habits of a whole country! Here's an example of it. Bacon and eggs were not typical breakfast meals in the USA until the 1920s, when Edward Bernays, Sigmund Freud's nephew, was hired by a packing company to create a marketing campaign to increase bacon sales. Edward Bernays used his uncle's ideas to help convince the public that bacon and eggs was the true all-American breakfast.

​Let's move on and discover some real-life examples of 7 Ps!

Open Ended

Have you heard of other examples when marketing changed people's lives?

Some examples

• Coca-cola rebranded the image of Santa Claus.

• Gillette made women shave their legs and armpits.

• People give diamond rings when proposing marriage because of De Beers, the diamond mining and manufacturing cartel of companies.

Drag and Drop

Product​

Placeholder

​

Placeholder

​

Placeholder

Price​

Placeholder

​

Placeholder

Drag these tiles and drop them in the correct blank above

furniture

great quality

interesting design

not expensive

not too cheap

Drag and Drop

Place ​

Placeholder

​

Placeholder

​

Placeholder

Promotion ​

Placeholder

​

Placeholder

Drag these tiles and drop them in the correct blank above

outside the city

pick-up point

inside-the-city store

sales and trade promotion

a catalog

Drag and Drop

Promotion ​

Placeholder

​

Placeholder

People ​

Placeholder

​

Placeholder

Drag these tiles and drop them in the correct blank above

special product discount

outdoor campaigns

a customer is like a partner

team spirit among the staff

Drag and Drop

Process ​

Placeholder

​

Placeholder

Physical evidence ​

Placeholder

​

Placeholder

Drag these tiles and drop them in the correct blank above

self-service shopping method

simple home delivery

attractive showrooms

a user-friendly website

Open Ended

What company do these 7Ps belong to? Type your answer below

These 7Ps belong to IKEA!

Open Ended

Define every element of 7Ps ( give the definition)

​https://onlinetestpad.com/rotnpuyu2d7he

Adapt your products to the local market.

​When IKEA sells products in France, they take into account the fact that French people have a taste for art and give the design and color of the product serious consideration.

Open Ended

«6 marketing lessons by IKEA»

Write about the 6 lessons and give examples from the article. Use the given words

affordable

2

unique

3

warehouse

4

sustainability

5

showroom

​Lesson 1

Price and quality are friends.

IKEA matches the prices and the quality of their product in the best way.

Lesson 2

Don't be afraid to experiment.

Rising urbanization and e-commerce have made IKEA move on and experiment with other places. It introduced pick-up points, small stores and inside-the-city stores.

Lesson 3

Different tools of promotion.

IKEA has also focused on building a better reputation in the area of sustainability. People and the environment are an important focus area for IKEA. In fact, this has helped the company build a stronger brand image.

Lesson 4

People ARE important.

IKEA gives high priority to people, both its customers and employees. IKEA concentrates on creating a partnership with the customer.

Lesson 5

Convenient online and offline shopping.

IKEA offers a convenient self-service shopping method. Moreover, it provides online service for selling its products.

Lesson 6

Provide a unique shopping experience.

Showrooms are very attractive and family-friendly, they give the perfect feeling of home.