CIT Part 6

​C I T

Part 6

​Performance Promise & Exaggerated Description

PP + Time limit claims are permitted in the AC and LP, but must not promote product categories that are 'Not allowed' to make such claim.

The policy aims to remove any unsubstantiated descriptions (through text, audio or visuals), claims regarding prodcut performance on product performance or activity results

Skema : Time Limit + Perfomance promise (Hasil)

ONLY FOR FMCG

Skema : Time Limit + Performance Promise (Hasil) + PERMANENT

Comment section questions scenario

Supplementary Food - Cosmetic Tier Category

Label :
Industry >> Health Product for Skin (Allowed)

AC : Exaggerated Description

​​in Ad Creative

​​in Landing Page

Label :
Industry >> Medicine - Skin Medication (R18+)

x

This is a cosmeceutical however the function is for disease, hence the industry changed to medicine referring to the flowchart

Be prepared !

More faster you are bigger you get

Multiple Choice

Which one of description below CANNOT be label as exaggerated description?

• Penyakit kulit sembuh total

• 1x pakai aja bisa langsung putih

• Sabun dari merk coli ini memiliki sejuta manfaat

• Dalam 1x pemakaian kulit berasa segar dan bersih

Multiple Choice

Which one of description below CAN be label as exaggerated description?

• 3x lebih cepat memutihkan dari serum sebelumnya

• Dalam 3x pemakaian kulit akan lebih putih

• Kulitmu akan langsung putih kalau pakai ini

• Serum ini 2x lebih efesien dari product itu

Multiple Choice

Which one of image below CANNOT be label as exaggerated description?

Multiple Choice

Which one of image below CAN be label as exaggerated description?

Multiple Choice

What action we can label for this ad?

• Before-After Comparison

• Exaggerated Description

• Approve

• Performance Promise

Multiple Choice

Please fill the blank to approve the sentence. "Serum ini sangat bermanfaat, berbahan dasar 100% _____ jadi tunggu apalagi segera check out!"

• original

• alami

• natural

• organic

Multiple Choice

Scenario : The ad selling NR serum and LP mentions "membantu menghilangkan flek". Video in AC mentions "menghilangkan flek", what the correct action for this ads ?

• LP : Approve, AC : Exaggerated

• LP : Exaggerated, AC : Exaggerated

• LP : R18+, AC : Exaggerated

• LP : R18+, AC : Approve

Multiple Choice

Scenario : The ad selling d-vine (collagen drink) and LP mentions "menghilangkan jerawat". Video in AC mentions "hilang dalam waktu 7 hari", what the correct action for this ads ?

• LP : Approve, AC : Performance Promise

• LP : Approve, AC : Approved

• LP : R18+, AC : Performance Promise

• LP : R18+, AC : Approve

Multiple Choice

what label we can use to this image?

• Exaggerated

• Performance Promise

• Exaggerated & Performance Promise

• Approve

Multiple Choice

This image is in LP, what is the correct action we can apply to this LP?

• Restricted 18+

• Exaggerated

• Prohibited

• Approve