Public Opinion and Polling

​Mass Media and Polling

https://www.youtube.com/watch?v=VKVRVBSWspg

What is
public
opinion?

Let's look at polling:

https://www.pbslearningmedia.org/resource/the-poll-dance-video/we-the-voters/

Poll

In your opinion, what is the major reason that some election polls are not accurate ?

• People don't want to reveal who they want to vote for

• The poll is held online, and some don't have wifi

• The poll is taken from a specific group that is not representative

• The sample that responds is too small