Copy Writing

Copy Writing in a Nutshell

Open Ended

What do you think a copy writer does?

• Very specific skill set

• Requires understanding keywords

• Essential to SEO

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Copy writing is adding text

You can't just write anything

• Keyword Density

• Customer targeting and conversion

• Product sales

• Empty promises will be the bane of your existence

• Be able to highlight the best parts of your sales​

Know your Product

Hey, we learned this already!

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Who is your customer?

• <h1> tags drive SEO

• Good headlines tell users if what they want is there

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Headlines

The Inverted Pyramid

• A way of thinking about writing.

• Most important information is first

• Least important information at the bottom

• Think about a train carrying nuclear waste

• Part of SEO

• The number of times a search term appears on your site

• ​No more than .5% density

Keyword Density

Keyword Density Equation

Number of keywords/Total words * 100.

For every 200 words, you should only have 1 keyword.

Creating a massive keyword density by using keywords over and over

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What is Keyword Stuffing?

Stuff Users Like

• Links

• Bullets

• Differently formatted quotes

• Pictures

No One Likes the Gray Goo

Multiple Choice

What percentage should your keyword density be no more than?

• 1%

• 5%

• .5%

• 10%

Multiple Choice

What is copy writing?

• Applying legal requirements to photos

• Writing for a website or other company

• Getting as many keywords as possible into your website

• Designing for your user

Multiple Choice

What is the first piece of writing a user looks at?

• The keywords

• The text

• The inverted pyramid

• The headline

Multiple Choice

What order do we write in for the inverted pyramid?

• Logical order

• Most important to least important

• Least important to most important

• It doesn't matter

Open Ended

Name something users like instead of the gray goo.