Grade 9 - 0702 Source Analysis

Lesson 02:
Consumerism
Source Analysis

Multiple Choice

What is consumerism?

• The question of what to buy and why to buy it!

• The factors that reflect how well the basic needs of our lives are met!

• The demand for a good or service that exceeds the available supply!

• A way the government intervenes in an economy to prevent a monopoly!

The Question of what to buy and why to buy it!

Open Ended

What are 5 different factors that can influence consumer behaviour?

Hint (I,H,J,E,M)?

Open Ended

What are the differences between Standard of Living and Quality of Life?

Identities

Health & Safety

Jobs

Environment

Marketing

Open Ended

What are the differences between Standard of Living and Quality of Life?

Open Ended

What are the 6 marketing techniques that influence consumer behaviour?

Hint (B,E,G,P,T,S)

Bandwagon effect

Emotional Appeal

Glittering Generalities

Plain Folks

Testimonials

Scientific Appeal

The economic theory central to the diagram in
Source I promotes which of the following:

A.

Self Interest

B.

Social Programs

C.

Government Planning

D.

Technological Innovation

Multiple Choice

The economic theory central to the diagram in Source I promotes which of the following?

• Self Interest

• Social Programs

• Government Planning

• Technological Innovation

The economic theory central to the diagram in
Source I promotes which of the following:

A.

Self Interest - Consumerism is an economic theory that links prosperity
to consumer demand for goods and services, that makes consumer
behaviour central to economic decision making. Remember,
consumerism is the question of what we buy and why we buy it.

The message contained in Source II is most clearly
related to which of the following phrases in Source
I?

A.

“Determined how producers use resources”

B.

“Enable individuals to purchase what is desired”

C.

“Directly influences the economic decisions of businesses”

D.

“May be promoted by governments to stimulate the economy by

encouraging individuals to spend money”

Multiple Choice

The message contained in Source II is most clearly related to which of the following phrases in Source I?

• Determined how producers use resources

• Enables individuals to purchase what is desired

• Directly influences the economic decisions of businesses

• May be promoted by governments to stimulate the economy encouraging individuals to spend money

The message contained in Source II is most clearly
related to which of the following phrases in Source
I?

B.

“Enable individuals to purchase what is desired” - Following the

industrial revolution, consumerism emerged as a new phenomenon,

where businesses started mass producing different products. Today

our spending habits have shifted tremendously to the point where we

consider shopping as a hobby and buy what we desire. Consumerism

enables us to buy these goods and services.

An Individual's decision “to deliberately not
purchase any goods or services” (Source III) is an
example of which of the following?

A.

Competitive Marketing

B.

Collective Bargaining

C.

A Consumer Boycott

D.

A General Strike

Multiple Choice

An individual's decision "to deliberately not purchase any goods or services" is an example of which of the following?

• Competitive Marketing

• Collective Bargaining

• A Consumer Boycott

• A General Strike

An Individual's decision “to deliberately not
purchase any goods or services” (Source III) is an
example of which of the following?

C.

A Consumer Boycott - BND or Buy nothing day is where consumers

band together to form a boycott. A boycott is a form of protest of

commercial or social relations with an organization.

Which of the following questions is most directly
related to information in all three sources?

A.

To what extent should producers be directed by government legislation?

B.

To what extent should consumers make informed choices about purchasing goods

and services?

C.

To what extent should producers focus on environmentally friendly goods and

services?

D.

To what extent should consumers be aware of health and safety regulations on

products?

Multiple Choice

Which of the following questions is most directly related to information in all three sources?

• To what extent should producers be directed by government legislation?

• To what extent should consumers make informed choices about purchasing goods and services?

• To what extent should producers focus on environmentally friendly goods and services?

• To what extent should consumers be aware of health and safety regulations on products?

Which of the following questions is most directly
related to information in all three sources?

B.

To what extent should consumers make informed choices about purchasing goods

and services? - If consumerism is the question of what we buy and why we buy it and

each of the three sources used, portray different elements of consumerism then this

question is the most logical answer.

Let’s Dial Up
the Difficulty!

In Source I, which of the following phrases would
correctly replace the question mark under the
heading “business goal”?

A.

Gain corporate tax benefits.

B.

Acquire public funding

C.

Conserve resources

D.

Seek profit

Multiple Choice

Which of the following phrases would correctly replace the question mark under the heading "business goal"?

• Gain Corporate Benefits

• Acquire Public Funding

• Conserve Resources

• Seek Profit

In Source I, which of the following phrases would
correctly replace the question mark under the
heading “business goal”?

D.

Seek profit - If the benefit to the business is to gain income from sales

of goods, then the best business goal should be to seek profit as the

other options do not connect with the goal.

In Source II, if only one company were allowed to
“advertise in schools”, this would result in which of
the following?

A.

A monopoly on advertising.

B.

Job losses in the advertising industry.

C.

Increased competition among advertisers.

D.

The formation of a lobby group that represents advertisers.

Multiple Choice

If only one company were allowed to “advertise in schools”, this would result in which of the following?

• A monopoly on advertising

• Job losses in the advertising industry

• Increased competition among advertisers

• The formation of lobby groups that represent advertisers

In Source II, if only one company were allowed to
“advertise in schools”, this would result in which of
the following?

A.

A monopoly on advertising. - If only one marketing company was

allowed to advertise for all of the schools, there is no competition

between marketing companies within this specific industry. Therefore

one company would have a monopoly over the other.

Details in Source III suggest that the cartoonist
most likely…

A.

Supports the practice of advertising in schools.

B.

Disagrees with school policies that ban advertising.

C.

Disapproves of the influence of marketing in schools.

D.

Agrees with government approval of marketing in schools.

Multiple Choice

Details in Source III suggest that the cartoonist most likely…

• Supports the practice of advertising in schools.

• Disagrees with school policies that ban advertising.

• Disapproves of the influence of marketing in schools.

• Agrees with government approval of marketing in schools.

Details in Source III suggest that the cartoonist
most likely…

C.

Disapproves of the influence of marketing in schools. - What the

student says and the bumper stickers that the students are looking are

branding/marketing catch phrases for big brands. The Bumper on the

right says that your kid equals a company that went bankrupt which

suggests that the company will empty your wallets again suggesting the

disapproval for marketing in schools

Look at all three sources. Together they deal
most directly with which of the following
issues?

A.

Should private donations be used to fund programs in schools?

B.

Should businesses provide money for scholarships in schools?

C.

Should governments advertise in schools?

D.

Should marketing be allowed in schools?

Multiple Choice

Look at all three sources. Together they deal most directly with which of the following issues?

• Should private donations be used to fund programs in schools?

• Should businesses provide money for scholarships in schools?

• Should governments advertise in schools?

• Should marketing be allowed in schools?

Look at all three sources. Together they deal
most directly with which of the following
issues?

D.

Should marketing be allowed in schools? - Source one is a business

plan for advertising in schools. If the purpose of advertising is to market

a product to consumers, and source III portrays the disapproval of

marketing in schools then this is the best question that reflects the

three sources.