Final Exam units 8-9-10

Social media influencers

​Read a blogpost about the impact of social media influencers in the business world to practise and improve your reading skills. 

​It is estimated that about 40 per cent of the world’s population use social media, and many of these billions of social media users look up to influencers to help them decide what to buy and what trends to follow.

So what is an influencer and how do we become one?

An influencer is a person who can influence the decisions of their followers because of their relationship with their audience and their knowledge and expertise in a particular area, e.g. fashion, travel or technology.

Influencers often have a large following of people who pay close attention to their views. They have the power to persuade people to buy things, and influencers are now seen by many companies as a direct way to customers’ hearts. Brands are now asking powerful influencers to market their products. With some influencers charging up to $25,000 for one social media post, it is no surprise that more and more people are keen to become influencers too. If you are one of them, then here are five tips on how to do it.

1. Choose your niche

What is the area that you know most about? What do you feel most excited talking about? Find the specific area that you’re most interested in and develop it.

2. Choose your medium and write an interesting bio

Most influencers these days are bloggers and micro-bloggers. Decide which medium – such as your own online blog, Instagram or Snapchat – is the best way to connect with your followers and chat about your niche area. When you have done that, write an attention-grabbing bio that describes you and your speciality area in an interesting and unique way. Make sure that people who read your bio will want to follow you.

3. Post regularly and consistently

Many influencers post daily on their social media accounts. The more you post, the more likely people will follow you. Also, ensure that your posts are consistent and possibly follow a theme.

4. Tell an interesting story

Whether it is a photo or a comment that you are posting, use it to tell a story that will catch the attention of your followers and help them connect with you.

5. Make sure people can easily find your content

Publicise your posts on a variety of social media, use hashtags and catchy titles and make sure that they can be easily found. There is no point writing the most exciting blogposts or posting the most attractive photographs if no one is going to see them.

Most importantly, if you want to become a social media influencer, you need to have patience. Keep posting and your following will gradually increase. Good luck!

Social media influencers

Are the sentences true or false?

Multiple Choice

An influencer needs to know about as many topics as possible, e.g. fashion, travel, technology, etc.

• True

• False

Multiple Choice

Companies are paying some influencers up to $25,000 to post about their products.

• True

• False

Multiple Choice

Most influencers write regular posts on their blogs or micro-blogs

• True

• False

Multiple Choice

You can chat with your followers using your bio.

• True

• False

Multiple Choice

Your posts should not only be attractive but should tell a story.

• True

• False

Multiple Choice

You can become a social media influencer in a short time.

• True

• False

Grammar. Choose the right grammar tense. Present perfect or simple past

Multiple Choice

__________ painting the bedroom yet?' 'Not yet. I'll finish it tomorrow.'

• Have you finished

• Did you finish

• Did you finished

• Have you finish

Multiple Choice

I _________ much last year, but I 've earnedearned a lot this year.

• haven't earned

• didn't earn

• didn't earned

• haven't earn

Multiple Choice

___________ a holiday recently?

• Did you have

• Have you had

• Did you had

• Have you have

Multiple Choice

We ________ last week. We _______ here for 5 days.

• have arrived / were

• arrived / were

• arrived / have been

• have arrived / have been

Multiple Choice

Mr. Barnes is very important in this company. He ______ here for 30 years.

• have worked

• works

• worked

• has worked

Type the right grammar tense. Perfect or simple.

​Look at the verb in parentheses and conjugate it by using the present perfect or simple past.

NO CAPITAL LETTERS!!

SUGGESTIONS OR OBLIGATIONS?

​Should - shouldn't

have to- has to

Multiple Choice

You have a great job; you _____________ (change) it.

• should

• shouldn't

• have to

• has to

Multiple Choice

You ___________ (drink) so much coffee; it's bad for your blood pressure

• should

• shouldn't

• have to

• don't have to

Multiple Choice

The government __________ (help) people.

• should

• shouldn't

• have to

• doesn't have to

Multiple Choice

It's an incredible film. You ________ (watch) it.

• don't have to

• shouldn't

• have to

• doesn't have to

Multiple Choice

It's a very dangerous area. Tourists _________ (go) there.

• don't have to

• should

• have to

• doesn't have to

Read the text on an excursion to a museum. Use the words in brackets to form a new word that fits into each blank.