APPLE

HOW APPLE HAS CUSTOMER LOYALTY

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​APPLE

do you know apple ?

​CHARACTERIZATION OF APPLE :

type of organisation : private company

nature of buisness activiy :manufcturing buisness

human ressource : 164 000 salaried

financial ressource : 90 billion turnover

intengible resseource : technology, website, patent

geographical scop : international

industry : secondary and tertiary

Multiple Choice

apple is a

• small buisness

• medium buisness

• big buisness

the biggest strength of apple is that they have become a trendy brand that everyone wants to have

​trendy product :

Apple releases new products every year (smartphone headphones battery)

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new product :

what is the strength of apple

Multiple Select

why people buy apple products

• for novelty

• to follow the brand

• for the new technology

​how apple managed to retain its customers :

• creating your own operating system

• by creating a sense of belonging to customers

• by having stores all over the world

• have one of the best after-sales services in the world

Multiple Choice

in your opinion how many loyal customers apple has each year

• 500 customers

• 100 billion customers

• 780 millions customers

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