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APPLE

APPLE

Assessment

Presentation

English

9th - 12th Grade

Hard

Created by

Fateh Nayel

FREE Resource

5 Slides • 3 Questions

1

media

HOW APPLE HAS CUSTOMER LOYALTY

APPLE

2

do you know apple ?

CHARACTERIZATION OF APPLE :

type of organisation : private company

nature of buisness activiy :manufcturing buisness

human ressource : 164 000 salaried

financial ressource : 90 billion turnover

intengible resseource : technology, website, patent

geographical scop : international

industry : secondary and tertiary

3

Multiple Choice

Question image

apple is a

1

small buisness

2

medium buisness

3

big buisness

4

the biggest strength of apple is that they have become a trendy brand that everyone wants to have

​trendy product :

Apple releases new products every year (smartphone headphones battery)

new product :

what is the strength of apple

5

Multiple Select

Question image

why people buy apple products

1

for novelty

2

to follow the brand

3

for the new technology

6

how apple managed to retain its customers :

  • creating your own operating system

  • by creating a sense of belonging to customers

  • by having stores all over the world

  • have one of the best after-sales services in the world

7

Multiple Choice

Question image

in your opinion how many loyal customers apple has each year

1

500 customers

2

100 billion customers

3

780 millions customers

8

?

media

HOW APPLE HAS CUSTOMER LOYALTY

APPLE

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