TPX & Havas: 6/20/2023

Multiple Choice

True or False: TPX has the single largest source of Canadian podcasts, including News content.

• True

• False

Multiple Select

Which Canadian podcast publishers does TPX work with?

• Corus

• CBC

• Quebecor

• Bell

Multiple Choice

What is the % of total A18+ monthly Canadian podcast listeners (Eng + Fre Canada combined)?

• 34%

• 29%

• 21%

• 27%

Multiple Choice

What is the % of total monthly Francophone podcast listeners in Canada (based on A18+)?

• 25%

• 15%

• 18%

• 21%

Multiple Choice

True or False:  Podcasts continue to deliver a uniquely young, well-educated, diverse and affluent audience.

• True

• False

Multiple Choice

What are the 2 most important reasons why consumers listen to podcasts?  NOTE:  all possible listed answers show up in the CPL study results, however we are looking for the 2 strongest reasons/motivators to listen!

• For self-improvement and to have a mental escape

• To learn something new and to stay up to date on news and current events

• To be entertained and to hear interesting stories

• To be entertained and to keep my mind engaged while doing mindless tasks

Multiple Choice

True or False:  Host read ads are less likely to be skipped.

• True

• False

Multiple Choice

More than _ in 10 listeners take action after hearing podcast ads.

• 4

• 5

• 6

• 7

Multiple Select

Select the top 3 podcast genres most listened to in Canada (Eng + Fre Canada combined)?

• True Crime

• News

• Sports

• Comedy

• Society & Culture

Multiple Select

Select all read types that TPX can use to run your campaign:

• Host Read

• Host Endorsement

• Client Provided

• Baked In

• TPX Produced

Multiple Select

Where will your TPX podcast ads be heard?

• Apple Podcasts

• Spotify

• Google Podcasts

• YouTube

Multiple Select

How much does it cost for TPX to produce a "client provided" spot for your campaign?

• $1000

• $500

• $300

• $0

Multiple Choice

True or False: French podcast Sexe Oral is the #3 podcast in Canada, delivering over 600K downloads per month.

• True

• False

Multiple Choice

How much does a host read ad on Sexe Oral cost?

• $5000

• $2000

• $1000

• $0

Multiple Select

Select all additional tracking methods that can be applied to your campaign with TPX:

• Brand Lift Study

• Advanced Audience Insights

• Attribution Tracking

Multiple Choice

Will you get to hear your host read ad before it goes live?

• No, hosts have full creative control over all spots

• No, host read ads are live

• Yes, nothing goes live without your approval.