Apple Magic Sauce Lesson 1

Apple Magic Sauce

Follow the prompt carefully and read it thoroughly.

Read The Prompt

​Use the language function tool to write your response to the question.

Use The Language Function Tool

Your response needs to be a paragraph with proper punctuation, spelling, and grammar.

Write an Entire Paragraph

Open Ended

What is more powerful information when targeting an audience with a persuasive message—an audience member’s skin color, age, and income (demographics) or their values, fears, and group affiliations (psychographics)?

The Task Explained

First, read through the sample Magic Sauce results. Then, in a two-part quick write, respond to one question from Set A and one from Set B. Discuss the questions as a class. You must also include Set C in your quick write. This set will give you a deeper exploration into “likes” as a social function and data collector.

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Here is the explain and describe rubric to guide your writing.

Rubric

Open Ended

Respond to one question in a grammatically correct paragraph. Use the language function tool to support your writing.

• A. Who might be various audiences for the Apply Magic Sauce Web site? What types of audiences might benefit from knowing what adults' values or fears are? What types of audiences might benefit from knowing this technology exists?

B. What did you notice about the sample psychographic results? Did anything surprise you?

Note: If you need to start a new paragraph, hold the "shift" key and press "enter."

Here is the proposition and support rubric to guide your writing.

​Rubric

Open Ended

Respond to one question in a grammatically correct paragraph. Use the language function tool to support your writing.

• A. Which do you imagine gives someone more persuasive leverage: basic demographic data (the means to target a group based on skin color, age, and income) or psychological data (the means to target an individual based on their values, fears, and group associations)? Why do you say so?

B. In January 2017, Vice News reported that Cambridge researchers were studying the effectiveness of their personality profiles. Their early findings suggested that using personality rather than demography to target audiences, Facebook posts could attract up to 63 percent more clicks.** When people use social media platforms, what can entice them to click a new link? How might knowing somebody’s temperament, values, or politics help online authors to write a tempting clickbait title?

Note: If you need to start a new paragraph, hold the "shift" key and press "enter."

Open Ended

Respond to one question in a grammatically correct paragraph. Use the language function tool to support your writing.

• A. Some social media companies are experimenting with removing “likes” from social media posts. What are the benefits and drawbacks of allowing users to interact with posts in this way? Should “likes” be removed from all platforms?

B. Besides tracking “likes, " how else do companies collect data about their users? Would removing “like” buttons disrupt the company’s ability to gather psychographic data about users? How else can media providers infer what users like?

Note: If you need to start a new paragraph, hold the "shift" key and press "enter."