Module 1 - Business Driven Tech

CTS 115 – Information Systems Business Concepts

Module 1

MODULE 1

BUSINESS DRIVEN

TECHNOLOGY

Multiple Choice

Which of the following is not considered a core driver of the information age?

• Information

• Competitive Intelligence

• Business Intelligence

• Data

Multiple Choice

What is data?

• Raw facts that describe the characteristics of an event or object.

• Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making.

• Data converted into a meaningful and useful context.

• Skills, experience, and expertise, coupled with information and intelligence, that create a person's intellectual resources.

Multiple Choice

What is information?

• Skills, experience, and expertise, coupled with information and intelligence that create a person's intellectual resources.

• Data converted into a meaningful and useful context.

• Raw facts that describe the characteristics of an event or object.

• Data collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making.

Multiple Choice

Which of the following provides an example of information?

• What is my worst-selling product?

• What customer number is Bob Smith?

• What is product number 12345XX?

• Who is customer number 12345XX?

Multiple Choice

What is business intelligence?

• Skills, experience, and expertise, coupled with information and intelligence, that create a person's intellectual resources.

• Data converted into a meaningful and useful context.

• Raw facts that describe the characteristics of an event or object.

• Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making.

Multiple Choice

What is knowledge?

• Raw facts that describe the characteristics of an event or object.

• Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making.

• Skills, experience, and expertise, coupled with information and intelligence, that create a person's intellectual resources.

• Data converted into a meaningful and useful context.

Multiple Choice

In terms of system thinking, what is input?

• The computer program that processes the data.

• The resulting information from the computer program.

• Controls to ensure correct processes.

• Data entered in a computer.

Multiple Choice

In terms of system thinking, what is output?

• The computer program that processes the data.

• The resulting information from the computer program.

• Data entered in a computer.

• Controls to ensure correct processes.

Multiple Choice

In terms of system thinking, what is feedback?

• The resulting information from the computer program.

• Data entered in a computer.

• Controls to ensure correct processes.

• The computer program that processes the data.

CTS 115 – Information Systems Business Concepts

Module 1

LEARNING OUTCOMES

1.

Describe the information age and the
differences between data, information,
business intelligence, and knowledge

2.

Identify the different departments in a
company and why they must work together
to achieve success

3.

Describe systems thinking and how
management information systems enable
business communications

CTS 115 – Information Systems Business Concepts

Module 1

COMPETING IN THE
INFORMATION AGE

Fact- The confirmation or validation of an
event or object

Information age - The present time, during
which infinite quantities of facts are widely
available to anyone who can use a computer

CTS 115 – Information Systems Business Concepts

Module 1

COMPETING IN THE INFORMATION AGE

▪Examples of the power of business and
technology

• Amazon – Not a technology company; primary

business focus is selling books

• Netflix – Not a technology company; primary

business focus is renting videos

• Zappos – Not a technology company; primary

business focus is selling shoes

CTS 115 – Information Systems Business Concepts

Module 1

COMPETING IN THE INFORMATION AGE

▪The core drivers of the information age

• Data

• Information

• Business intelligence

• Knowledge

CTS 115 – Information Systems Business Concepts

Module 1

DATA

▪Data- Raw facts that describe the characteristics
of an event or object

▪Structured data – Stored in a traditional system
such as a relational database or spreadsheet

• Machine-generated data – Created by a machine

without human intervention

• Human-generated data – Data that humans, in

interaction with computers, generate

CTS 115 – Information Systems Business Concepts

Module 1

DATA

▪Unstructured data– Not defined and does not
follow a specified format

Order Date

Customer

Sales

Representative

Product

Qty

Unit Price

Total Sales

Unit Cost

Cost

Profit

4-Jan

Walmart

PJ Helgoth

Doritos

41

$24

$984

$18

$738

$246

4-Jan

Walmart

Roberta Cross

Ruffles

90

$15

$1.350

$10

$900

$450

5-Jan

Safeway

Craig Schultz

Ruffles

27

$15

$405

$10

$270

$135

6-Jan

Walmart

Roberta Cross

Ruffles

67

$15

$1.005

$10

$670

$335

7—Jan

7-Eleven

Craig Schultz

Pringles

79

$12

$948

$6

$474

$474

7-Jan

Walmart

Roberta Cross

Ruffles

52

$15

$780

$10

$520

$260

8-Jan

Kroger

Craig Schultz

Ruffles

39

$15

$585

$10

$390

$195

9—Jan

Walmart

Craig Schultz

Ruffles

66

$15

$990

$10

$660

$330

10-Jan

Target

Craig Schultz

Ruffles

40

$15

$600

$10

$400

$200

11—Jan

Walmart

Craig Schultz

Ruffles

71

$15

$1.085

$10

$710

$355

CTS 115 – Information Systems Business Concepts

Module 1

DATA

▪Big data– A collection of large,
complex data sets, including
structured and unstructured data,
which cannot be analyzed using
traditional database methods and
tools

• Snapshot – A view of data at a

particular point in time

CTS 115 – Information Systems Business Concepts

Module 1

INFORMATION

▪Information - Data converted into a
meaningful and useful context

Tony's Business Information

Name

Total Profit

Who is Tony's best customer by total sales?

Walmart

S 560,789

Who is Tony's least-valuable customer by total sales?

Walgreens

$45,873

Who is Tony's best customer by profit? 7

Eleven

$ 324,550

Who is Tony's least-valuable customer by profit?

King Soopers

$ 23,908

What is Tony's best-selling product by total sales?

Ruffles

$ 232,500

What is Tony's weakest—selling product by total sales?

Pringles

$ 54,890

What is Tony's best-selling product by profit?

Tostitos

$ 13,050

What is Tony's weakest-selling product by profit?

Pringles

$ 23,000

Who is Tony's best sales representative by profit?

R. Cross

$1,230,980

CTS 115 – Information Systems Business Concepts

Module 1

BUSINESS INTELLIGENCE

▪Business intelligence - Information collected
from multiple sources such as suppliers,
customers, competitors, partners, and
industries that analyzes patterns, trends, and
relationships for strategic decision making

CTS 115 – Information Systems Business Concepts

Module 1

BUSINESS INTELLIGENCE

▪Analytics – The science of fact-based
decision making

• Predictive analytics – Extracts

information from data and uses it to
predict future trends and identify
behavioral patterns

• Behavioral analytics – Uses data about

people’s behaviors to understand intent
and predict future actions

CTS 115 – Information Systems Business Concepts

Module 1

KNOWLEDGE

▪Knowledge- Skills, experience,
and expertise coupled with
information and intelligence that
creates a person’s intellectual
resources

▪Knowledge worker – Individual
valued for their ability to interpret
and analyze information

CTS 115 – Information Systems Business Concepts

Module 1

THE CHALLENGE:

DEPARTMENTAL COMPANIES

Common Departments Working

Independently

CTS 115 – Information Systems Business Concepts

Module 1

SYSTEMS THINKING AND

THE MIS SOLUTION

Common Departments Working

Interdependently

CTS 115 – Information Systems Business Concepts

Module 1

SYSTEMS THINKING AND

THE MIS SOLUTION

CTS 115 – Information Systems Business Concepts

Module 1

SYSTEMS THINKING AND

THE MIS SOLUTION

CTS 115 – Information Systems Business Concepts

Module 1

SYSTEMS THINKING AND

THE MIS SOLUTION

▪Systems thinking – A way of monitoring the entire
system by viewing multiple inputs being processed or
transformed to produce outputs while continuously
gathering feedback on each part

CTS 115 – Information Systems Business Concepts

Module 1

SYSTEMS THINKING AND

THE MIS SOLUTION

▪Management Information Systems (MIS) –
A business function, like accounting and human
resources, which moves information about
people, products, and processes across the
company to facilitate decision-making and
problem-solving

CTS 115 – Information Systems Business Concepts

Module 1

LEARNING OUTCOME REVIEW

▪Now that you have finished the chapter please
review the learning outcomes in your text

Multiple Choice

Which of the following is not considered a core driver of the information age?

• Information

• Competitive Intelligence

• Business Intelligence

• Data

Multiple Choice

What is data?

• Raw facts that describe the characteristics of an event or object.

• Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making.

• Data converted into a meaningful and useful context.

• Skills, experience, and expertise, coupled with information and intelligence, that create a person's intellectual resources.

Multiple Choice

What is information?

• Skills, experience, and expertise, coupled with information and intelligence that create a person's intellectual resources.

• Data converted into a meaningful and useful context.

• Raw facts that describe the characteristics of an event or object.

• Data collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making.

Multiple Choice

Which of the following provides an example of information?

• What is my worst-selling product?

• What customer number is Bob Smith?

• What is product number 12345XX?

• Who is customer number 12345XX?

Multiple Choice

What is business intelligence?

• Skills, experience, and expertise, coupled with information and intelligence, that create a person's intellectual resources.

• Data converted into a meaningful and useful context.

• Raw facts that describe the characteristics of an event or object.

• Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making.

Multiple Choice

What is knowledge?

• Raw facts that describe the characteristics of an event or object.

• Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making.

• Skills, experience, and expertise, coupled with information and intelligence, that create a person's intellectual resources.

• Data converted into a meaningful and useful context.

Multiple Choice

In terms of system thinking, what is input?

• The computer program that processes the data.

• The resulting information from the computer program.

• Controls to ensure correct processes.

• Data entered in a computer.

Multiple Choice

In terms of system thinking, what is output?

• The computer program that processes the data.

• The resulting information from the computer program.

• Data entered in a computer.

• Controls to ensure correct processes.

Multiple Choice

In terms of system thinking, what is feedback?

• The resulting information from the computer program.

• Data entered in a computer.

• Controls to ensure correct processes.

• The computer program that processes the data.