Chapter One Marketing Quiz Review

Fill in the Blanks

Multiple Choice

What is predictive marketing

• A price strategy

• A promotion technique

• A marketing strategy that uses Artificial Intelligence to make guesses aout someone's buyer behavior

• Artificial intelligence that makes phone calls and asks your personal information

Multiple Choice

What is marketing?

• A commericial

• A billboard

• A class

• The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers

Multiple Choice

What is an idea?

• To formulate thought or opinion

• a car

• a business

• characterization

Multiple Choice

What are the three elements of the marketing mix concept?

• Meeting customer needs, meeting company goals, making a profit

• percentages, profit, power

• money, power, respect

• billboards, elements, video

Multiple Choice

How do businesses contribute to society

• make profits, create customers, influence government

• provide products, create markets, increase economic benefits

• price, promotion, product

• live, learn, repeat