Digital Business. Driving Digital Strategies

Multiple Choice

What is the main topic of the video?

• Understand how technology impact business

• How to use technology to get business advantage

• Mix of both

Multiple Choice

What does the survey demonstrate

• Companies don't know how to integrate technology

• The best way to intagrate technology is creating outforce teams in hopes exhibiting further innovation

• The best way to integrate technology is doing experiments to explore what technology can do

• Each company has the best way to integrate technology

Multiple Choice

In which elements consisted the tradicional business strategy?

• Make things easier and accesible

• Making a product differentiation and cheaper products

• Having a product differentiation and more products

• making products cheaper and easier for the customer

Multiple Choice

What is the competitive advantage of Amazon?

• Amazon separets from the tradicional strategy leaning on networks and complements (Peloton riders)

• Amazon has created a new kind of strategy called peloton bikes

• Amazon has been separated from the tradicional strategy trought the peloton videos

• Amazon has been separated from the tradicional strategy trought the peloton

Multiple Choice

What are the biggest differences between Amazon and Best Buy (mentioned in the video)?

• Prices and the offer

• One is an online store and the other one is tradicional

• Fixed costs and customer´s experience

• The customers' wants

Multiple Choice

So, how can we Drive a Digital Strategy?

• Adaptating the whole company to the new technologies

• Redefining how we compete and how create and capture value

• Redefining a specialized group of young technologists

• Studying all the technologies as possible and introduce all of them