Digital Citizenship - Digital Footprint

Digital Footprint
​Digital Branding

​

Digital Citizenship

What is digital footprint and why is it important?

sometimes called a digital shadow or an electronic footprint – refers to the trail of data you leave when using the internet. 

Open Ended

How is a digital footprint created?

Open Ended

After you Googled your name, what information came up?

Poll

Do you think Harvard had the right to rescind the students enrollment

• Yes

• No

Open Ended

Explain why you chose "Yes" or "No"

Consequences of A Digital Footprint

There can be arguments for and against the decision of Harvard. As you saw in the video, Harvard has the right to rescind acceptances. The same is true for private companies and organizations, which have the right to make hiring and firing decisions based on an individual's online activity. Some examples are Hollywood actors, popular musicians, politicians, and other high profile people.

Digital branding is how you design and build your brand online through websites, apps, social media, video and more. Digital branding consists of a combination of digital marketing and internet branding to develop a brand online.

​

What is digital branding?

Match

Match the following

• All the information online about a person, either posted by that person or someone else intentionally or unintentionally.

• A person who develops the skills and knowledge to effectively use the internet and other digital technology.

• The practice of marketing yourself to the public using social media, a personal website, advertisements, etc.

Digital Footprint

Digital Citizenship

Digital Branding

• Digital Footprint

• Digital Citizenship

• Digital Branding

Multiple Choice

Which statement about Digital Footprint is NOT true?

• It is permanent

• Twitter is the largest contributor to a digital footprint

• It is not completely in your control

• There is nothing you can do to improve it

Multiple Choice

Which of the following are examples of a digital footprint?

• Social Media Posts

• Subscribing to a newsletter

• Shopping online

• All of these are examples

Poll

How confident are you that your digital footprint can affect your future opportunities?

• Very Confident

• Somewhat Confident

• Not at all confident