Marketing Mix (Promotion)

Marketing Mix (Promotion)

Masril, ZA

Multiple Choice

Define the term 'promotion'

• The methods a business uses to communicate with its customers to make them aware of their products
• Audio or visual form of marketing for products or services

Promotion

Promotion

The main reasons to use Sales Promotion are:

Increased sales – for a short time

Encourages people to try a product

A good tool to inject new life into a brand that has reached maturity

Multiple Choice

Define the term 'advertising'

• The methods a business uses to communicate with its customers to make them aware of their products
• Audio or visual form of marketing for products or services

Multiple Choice

What sales promotion technique is this?

• Discount coupon
• Gift
• Price discount
• Contest

Multiple Choice

What is the form of promotion technique in the picture?

• Print 
• Broadcast
• Eletronic
• None of the above

Copyright 2006 – Biz/ed

Multiple Choice

What is the form of advertising in the picture?

• Print
• Broadcast
• Electronic
• None of the above

Multiple Choice

What sales promotion technique is this?

• Price Discount
• Discount Coupons
• Gift
• Sample

Multiple Choice

The amount customers are charged to use/buy the good or service.

• Price

• Product

• Place

• Promotion

Multiple Choice

Found in usually in busy locations but may be ignored by passers-by.

• TV​

• Radio​

• Cinema​

• Newspapers/magazines​

• Billboards​ ​

Multiple Choice

Only sound, no products or demonstrations can be shown.

• TV​

• Radio​

• Cinema​

• Newspapers/magazines​

• Billboards​ ​

Multiple Choice

Good for the environment as no paper needed but may go straight to 'spam' folder.

• Online advertising​

• In-app advertising​

• Email advertising​

• SMS/text advertising​ ​