Stockholm

Multiple Choice

What made Gröna Lund such a good experience, which LEGO House can learn from?

_{One correct answer}

• They offered free Swedish meatballs

• Their attention to detail and immersive experience - going all the way is key!

• Their pretty photo opps.

• They had three types of free fall

Multiple Choice

What did ABBA Museum master where

LEGO House have same c?

_{One correct answer}

• Knowing their various audiences and entertain on all levels

• Meet & great + fika with the whole ABBA team

• Amazing merch store

• Their D&I were on spot

Multiple Choice

What did the ABBA Museum do to keep entertaining the guests who are there for the experience rather than brand?

_{One correct answer}

• Played ABBA music in every room so the guests could sing along through the whole tour incl. lyrics

• Gave a 'once in a life' time flyer with all necessary info

• Offer different interactive elements to stimulate curiosity and learning through play

Multiple Choice

Tekniska Museum:

When designing an interactive installation as a main experience and communication driver, what happens with the other guests if it only can be operated by one or few people?

_{One correct answer}

• 1: Kids will sit and interact for very long.

  2: Other guests just walks by and miss the main experience.

• The installation will experience a high amount of pressure that makes it turn off.

• 1: Guests get very fustrated which is not good for the overall experience.

  2: They start to talk to each other.

• The guests cheer in the background

Reorder

Tekniska Museum:

Reorder the activities according to popularity amongst guests

_{(Drag and drop. 5 being most popular)}

• Pictures and explaining text

• Students explaining at a stand

• Interactive digital display games

• Consol games

• Retro arcade game machine

1

2

3

4

5

• 1
• 2
• 3
• 4
• 5

Dropdown

Festival of Play, Nature Park:

What were the two most asked questions?​ _{( click and choose)} ​

Select answer

​ ​

Select answer

Multiple Select

Festival of Play, Nature Park:

What are the most important take aways for

Spring 2024 in LEGO House?

_{(select multiple)}

• Showcase Botanical boxes

• Where to buy the flowers

• Non glued flowers needs fencing

• Showcase the flowers in home settings for inspiration

• Showcase how similar LEGO flowers are to real flowers

Reorder

Festival of Play:

There were loads of photo opps.

Reorder the three most popular ones

_{(Drag and drop. 3 being most popular)}

• Disney Mural

• LEGO Friends

• Anything with animals

1

2

3

• 1
• 2
• 3

Multiple Choice

Festival of Play, Build the Change:

What happens here when there are too large LEGO bricks in the mix and no communication about purpose?

_{One correct answer}

• Guests look at the brick mix and walks away

• Guests start to decorate rather than building solutions

• Guests starts to walk in circles of confusion

• Guests starts building their own MOCs for display

Multiple Choice

Festival of Play, LEGO DreamzZz:

Which building tables were most popular amongst the guests?

_{One correct answer}

• Those with more space around and building plates

• The purple ones

• The plain ones with the largest brick mix

• Those with a building plate and loads of graphics

Multiple Choice

Festival of Play:

How does the guests react when there are no center piece at an activity?

_{One correct answer}

• More guests starts to read the text to know the purpose

• They start building. No center piece needed

• They create a center piece themselves

• They look on a distance and walk away

Multiple Choice

Last question:

Who suggested to eat popcorn and bacon chips for lunch?

_{One correct answer}

• Sporty Stein Linea

• Buff Builder Janne