Design Principles

Did you notice how much better this business card looks when using 'proximity?'  What word do you believe describes the feel of the card before elements were grouped together?

Why do you think 'white space' considered a way to give design elements 'room to breathe?'

The general public usually takes 'Alignment' for granted.  As designers, it is critical because: 

Grids are very helpful when laying out a complete design, as we saw.  Sounds like a pain, can't we just 'wing-it?'

What is the element used to create 'contrast?'

WHY should designers try to guide a viewer's eye from one element to another in a desired order?

Using REPETITION in a design is the process of ______in a design