Brand Identity Introduction

Brand Identity

Digital Design
January 2024

Developing a Brand Identity

Follow along with the video and answer the questions as we go. You'll use this information to build a brand identity leading into our game design project.

Multiple Choice

What is the first stage of the brand identity design process mentioned in the video?

• Mind mapping

• Research and competitor analysis

• Creating a mood board

• Customizing typography

Multiple Choice

Which tool does the speaker use to gather inspiration from external sources?

• Adobe Illustrator

• Pinterest

• Embata Elements

• Eraser tool

Multiple Choice

What is the purpose of creating a mood board?

• To refine the design direction

• To choose relevant photography

• To show a rough color palette

• To customize typography

Multiple Choice

Why does the speaker design in black and white initially?

• To make the design legible

• To avoid distracting colors

• To test different color palettes

• To create a refined design direction

Your last assignments before we put together our final portfolio are related to game design. Today, complete the Brand Identity assignment in Google Classroom. You will explore the Branding Guidelines for Steam, a PC game distribution platform, to identify logos, colors, fonts, and other design rules.

Take a look at Brand Identity in Google Classroom