BTEC Unit 1: E3 Using and manipulating data

Using and manipulating data

Objectives

• Identify primary and secondary sources of data and explain their uses for individuals and organisations

• Explain what a closed and open question is

• Know the difference between quantitative and qualitative data

Often refered to as raw data.

There are two types of data:
Primary data - The organisation has collected or has been produced itself. E.g. Questionnaires, interviews, experiments, weather readings etc
Secondary data - is 'bought in' or already been through some sort of data handling process E.g. Shopping trends (bought infrom market reserach), books, Research and journalist accounts

Can you answer these questions...

Data sources

Multiple Choice

A survey or sensor readings are examples of this:

• Primary data source

• Secondary data source

Multiple Choice

Research papers and news reports are examples of this:

• Primary data source

• Secondary data source

Advantages	Disadvantages
You get the exact data you need	Data gathering may take a long time to collect.
You only gather as much or as little as you need	Data gathering may be expensive as you hire other companies to get it for you.
You know exactly where the data came from and so you can estimate how reliable it is.	It may involve having to purchase equipment such as data loggers and computers.
You may be able to sell the data for other purposes.	It may not be possible to gather original data due to the time of year e.g. you want winter snowfall data and the project is now in the middle of summer.

​Primary data sources

Open Ended

Describe an advantage of using primary data to gather consumers shopping habits

Advantages	Disadvantages
Takes less time to gather than original (primary) data.	You may not know exactly where the data came from and so it may be unreliable
It may be cheaper to obtain than gathering original data	If you have to buy the data from a specialist company then it may be more expensive that collecting it yourself.
Makes extra use of original data you already have by processing for a different purpose	There may be only a small part of the data needed so you have to extract what you want from a large data set.
Archiving ensures that all the data you have collected is available for uses you have not considered just yet.	You may not be able to obtain exactly the data you want.

​Secondary data sources

Open Ended

Describe an advantage of using secondary data to gather consumers shopping habits

Fill in the Blank

A method an organiastion can use to gather primary data is ....?

Multiple Choice

Which data collection method involves systematically watching and recording behaviors or events?

• Observations

• Interviews

• Focus Groups

• Sensor readings

Multiple Choice

Which data collection method involves asking an individual open-ended questions to gather in-depth information face to face?

• Observations

• Interviews

• Focus Groups

• Research article

Multiple Choice

Which data collection method involves group discussions with participants who share their perspectives on a specific topic?

• Observations

• Interviews

• Focus Groups

• Document Analysis

Multiple Choice

Which data collection method involves examining existing documents or records to gather information?

• Observations

• Surveys

• Focus Groups

• Document Analysis

Multiple Choice

How do you get quantitative data?

• By asking closed questions

• By asking open questions

Open Ended

Describe what quantitative data is

Multiple Select

Which of the following are examples of closed questioning?

• Multi-choice

  (4 options)

• Yes/No

• Scale

  (1=Agree, 5=Disagree)

• Describe your thoughts on ...

• Outline your views on ...

Multiple Choice

How do get qualitative data?

• By asking closed questions

• By asking open questions

Open Ended

Why is it important to ask open questions?

Fill in the Blank

RECAP: When the organisation collects its own data via questionnaires or interviews. It is know as _________ data.

Fill in the Blank

RECAP: When the organisation 'buys in' data such as consumer shopping trends. It is know as _________ data.

Fill in the Blank

RECAP: Other than questionnaires, what other methods can an organiastion can use to gather their own primary data?

Multiple Choice

What question type is this: Rate the service you have received today.

1 = Excellent - 5 = Poor

• Open Question

• Closed Question

Multiple Choice

What question type is this: I am happy with the customer service recieved today. Yes/No

• Open Question

• Closed Question

Multiple Choice

What question type is this: Explain the answer you selected in the previous question.

• Open Question

• Closed Question

Poll

I can describe the following with examples:

• Primary data

• Secondary data

• Qualitative data

• Quantitative data

• Open questions

• Closed questions

• All of them

• Most of them

• Some of them