ESP business: Unit 3 Lesson 1

UNIT 3 LESSON 1: Telling the world about your product​

English for business

Audio Response

What type of advertisements catch your attention?

Open Audio Recorder

Drag and Drop

A lot of ​​ ​

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nowadays are ​

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using ​ as an effective marketing ​​

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  to promote their ​​​

Placeholder

Drag these tiles and drop them in the correct blank above

businesses

celebrity endorsement

strategy

products

Multiple Choice

Who is the target audience?

• a group of people who are most likely to want the product being advertised

• a group of people who are responsible for producing something

• a group of people who are in charge of the company advertising

Multiple Choice

Who is the target audience of this advertisement?

• People who are interested in sea voyage

• people who are interested in ships

• people who has an interest in cars

Multiple Choice

What is a slogan?

• An announcement promoting a product and aiming to sell it

• A symbol used to to represent a brand

• A short phrase to help people remember a brand or product

Multiple Choice

Which company uses this logo?

• Pizza Hut

• Dominos

• Little Caesars

Multiple Choice

Which company uses this logo?

• Microsoft

• Android

• Samsung

Multiple Choice

_________________ includes using television and radio advertising to reach large audiences.

• Print media

• Electronic media

• Broadcast media

Multiple Choice

Which color is associated with health?

• green

• orange

• yellow

Multiple Choice

What type of technique or strategy is used for this advertisement?

• Sponsorships

• Celebrity endorsements

• Emotional appeal

• Gifts

Multiple Choice

Which form of advertising is this?

• Telemarketing

• Leaflet

• Billboard

• Social media advertising

Multiple Choice

Which form of advertising is this?

• Telemarketing

• Leaflet

• Billboard

• Social media advertising

Worksheet | Live Worksheets

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Make your own copy on the jamboard and complete the chart. The link is on the following slide. Make sure you listen to the audio.

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Jamboard activity

Jamboard business 1 - Google Jamboard

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