Digital Publications Target Audience 3/25/24

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Multiple Choice

Would you rather eat Flamin Hot Cheetos or Doritos?

State Standard

What is a state standard?

A written descriptions of what

students are expected to know and a
great reference point for your teacher

to remain on topic.

Standard

​I. 1-10,  CREATING AND MANIPULATING IMAGES: Effective Business Information Management professionals demonstrate appropriate skills for creating and manipulating images, as needed in their role. The following accountability criteria are considered essential for students in the Business Information Management program of study.

 

K. 1-4, CAREER DEVELOPMENT:
Effective Business Information Management professionals demonstrate appropriate career-ready skills, as needed in their role. The following accountability criteria are considered essential for students in the Business Information Management program 
of study. 

Essential Question

How do images inspire readers?

Objective/
Plan for today

-Motivational moment

- Essential Question

-Looking at this week

-Market Target: 

- Brain break: Think About

- Market Medium

- Wrap it up

-Check for understanding

Plan for today

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WHat are your thoughts on the Motivational moment? Can you relate?

Last week we
discussed

Last Week

This Week

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Multiple Choice

How is marketing different than advertising?

• It is the same thing.

• Advertising is one component of marketing.

• Marketing is one component of advertising.

• Advertising is for products, marketing is for services.

Who could be the target audience?

Age?

Gender?

Likes/ Dislikes?

How about the

secondary audience?​

Multiple Choice

To which magazine does this belong to?

Who could be the target audience?

Age?

Gender?

Likes/ Dislikes?

How about the

secondary audience?​

Multiple Choice

To which magazine does this belong to?

Multiple Choice

To which magazine does this belong to?

Multiple Choice

At the museum, we saw a full-size model of the 1903 Wright Flyer.

• Formal

• Informal

Open Ended

If we decided to start a new business selling custom-made t-shirts, how could you describe the product component of our business? What exactly would we be selling? What does it look like, feel like, etc? What special features does it have? What is our product called? Use your imagination!

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Think of the most peaceful place in your mind. What is the place?

Standard

​I. 1-10,  CREATING AND MANIPULATING IMAGES: Effective Business Information Management professionals demonstrate appropriate skills for creating and manipulating images, as needed in their role. The following accountability criteria are considered essential for students in the Business Information Management program of study.

 

K. 1-4, CAREER DEVELOPMENT:
Effective Business Information Management professionals demonstrate appropriate career-ready skills, as needed in their role. The following accountability criteria are considered essential for students in the Business Information Management program 
of study. 

Multiple Choice

Man, I couldn't believe the model wasn't the real thing.

• Formal

• Informal

Multiple Choice

The first successful flight took place in Kitty Hawk, North Carolina.

• Formal

• Informal

Multiple Choice

Orville and Wilbur Wright had invented the first airplane, and now people could fly.

• Formal

• Informal

YouTube

• YouTube has 1.9 billion monthly active users worldwide

• 62% of YouTube’s users are male

• In the US, YouTube is used by 96% of the users in the 18-24 age group

• YouTube reaches more US adults in the 18-49 group than any cable network does

Multiple Choice

What a short flight! Just twelve seconds, but so awesome!

• Formal

• Informal

YouTube Advertising

• YouTube viewers watch over a billion hours of video on the platform every day

• 62% of businesses use YouTube as a channel to post video content

• 90% of people say they discover new brands or products on YouTube

• YouTube is localized in more than 100 countries and is available in 80 languages

Open Ended

How would an add on YouTube look different from an ad on Facebook? Consider how the average Facebook user is different from the average YouTube user.

Small Group Exercise

Facebook versus YouTube Advertorial

Standard

​I. 1-10,  CREATING AND MANIPULATING IMAGES: Effective Business Information Management professionals demonstrate appropriate skills for creating and manipulating images, as needed in their role. The following accountability criteria are considered essential for students in the Business Information Management program of study.

 

K. 1-4, CAREER DEVELOPMENT:
Effective Business Information Management professionals demonstrate appropriate career-ready skills, as needed in their role. The following accountability criteria are considered essential for students in the Business Information Management program 
of study. 

Poll

How do you feel about this lesson?

• (1) This was not my favorite lesson

• (2) I understood a little, but I need to re-watch the video

• (3) I Feel comfortable, confident and prepared.

​

Thank you for participating!

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Questions, Comments or Concerns?