marketing mix

The 5 P's oF
marketing /
marketing mix



5.1 Marketing Fundamentals: Describe the
principles of marketing

5.1.1 Identify marketing functions and the
factors influencing their effectiveness.

Marketing Essentials

The 5 P’s OF Marketing
(brainstorming)

●Who wants to own a business?(Entrepreneur)

●What kind of business?

●Who will you cater to?

●Where will your business be located?

●Is there a need for your business ?

●My business and why I started it.

The 5 P'S of Marketing

P

The 5 P’s OF Marketing

The 5 P’s OF Marketing( summary)

The marketing concept is a focus on customers’
needs and wants while generating a profit. A
market is all the people who share a similar
needs and wants and who have the ability to
purchase given products. The five P’s of
marketing mix are product, place, price,
promotion and people. Marketing decisions and
strategies for the five P’s are based on target
market.

5 P’s of marketing Reflection

Question:

1. How do the 5 P's of marketing help to increase the success of
a business? Why is it important to know your target
market?(EXIT TICKET)

2.Video Recap: https://youtu.be/1asl2AgpLys

4. Worksheet in google classroom