Unit 5 L4 - Using Business Ethics in Promotion

Multiple Choice

What should organizations do to ensure that offensive messages are not produced or released?

• Hire more marketers

• Implement a strict approval process

• Ignore cultural sensitivity

• Increase advertising budgets

Multiple Choice

What is the foundational principle of ethics in promotions?

• Communication

• Competition

• Deception

• Integrity

Multiple Choice

Why should marketers accurately describe a product in their messages?

• To mislead consumers

• To compete with other companies

• To ensure consumers are not misled

• To increase impulse buying

Multiple Choice

What is the purpose of developing standards of ethical conduct in organizations?

• To increase sales

• To avoid harming others through promotion

• To manipulate consumers

• To maximize profits

Multiple Choice

What is the primary concern regarding promotions aimed at children?

• Ensuring children's well-being

• Encouraging critical thinking

• Maximizing profits

• Exploiting vulnerabilities

Multiple Choice

What is an ethical obligation marketers have regarding customer information?

• Be transparent about how data is used and allow for opt-out options.

• Collect as much data as possible.

• Share customer information with relevant partners.

• Use the data for internal marketing purposes only.

Multiple Choice

Which of the following promotional techniques is considered unethical?

• Offering genuine discounts

• Implementing a coupon program

• Using fear-based advertising

• Providing transparent information to consumers

Multiple Choice

What is the main issue with promotions offered in exchange for personal information?

• They provide genuine benefits to consumers

• They ensure consumer privacy

• They are transparent and ethical

• They often have complex use agreements

Multiple Choice

What makes stealth marketing unethical?

• It increases consumer awareness

• It is deceptive and undisclosed

• It relies on word-of-mouth promotion

• It targets specific demographics

Multiple Choice

Why is greenwashing considered unethical?

• It promotes environmentally friendly products

• It creates a false impression of environmental responsibility

• It encourages sustainable sourcing

• It eliminates the use of harmful substances