Chapter 9 : Know your audience

ICT

Audiences
Audiences
Audiences

What we will learn about

audiences?

Objective

After studying this subtopic, you should be able to:

Understand how to show a clear sense of
audience and purpose

1.

Identify planning ICT solutions that are
responsive to and respectful of the needs of an
audience

2.

Explain how to analyse the needs of an
audience when creating ICT solutions

3.

They have different style and interest to talk

Teachers

Can you
think of

other

examples?

Writers

TV reporters

Most people have been unlucky enough to sit through long presentations that,

for some reason, have failed to engage with their audiences

Understanding your purposeUnderstanding your purpose

> To inform
> To persuade
> To entertain

To inform

Exp: Schools, Seminar

To persuade

Exp: Marketing, Motivator

To entertain

Exp: Music, Stand Up Comedy, ..

Analysing the needs of

your audience

1. Intention

2. Age

3. Gender

4. Experience with
   technology

5. Financial status

6. Location

An audience’s needs will vary according to many

factors, including many of the following.

​

Intention

AGE

GENDER

​

​

Experience with technology

Financial status

Location

Dropdown

In normal condition, The target audience for this tool is​ ​

Select answer

​ ​

Select answer

​

Select answer

​

Select answer

Drag and Drop

Factor to promote barbershop as costumer needs ​

Placeholder

​ ​

Placeholder

​

Drag these tiles and drop them in the correct blank above

Gender - Male

Location

Gender - Female

Experience with technology

Multiple Choice

According to the slide design, it created for ...

• Adult

• Elder

• Children

• Science

Categorize

Options (6)

Selamat siang

Hay Guys

Syntax

Jika Berkenan

Gak Boleh

Loop

Atur kata2 yang sesuai dengan target audience

Orang Tua

Anak-anak

IT programmer

How to Make Good

Presentation?

Amount of text
Text size
Colours
Images, Media

Duration
Participation
Icons
Interface complexity

There are multiple aspects of an ICT solution that

must be adapted to the audience.

Amount of text

The amount of text in a presentation is important. While you

may have lots of information to communicate, it is often better

to include only the key points on slides and explain the

remaining concepts verbally. If an audience is presented with

large paragraphs of text they will often either ignore the
presenter while they read it, or not read it at all. Another

common mistake is when the presenter simply reads out the

text on the slides to the audience, word-for-word.

Multiple Choice

Why previous slide is not good for presentation?

• Contains too much text, small font size, and cluttered visuals
• Lack of explanation, text too big, and color is too clear

• Uses a monotonous color scheme throughout
• Contains too many images and animations

Amount of text

“Keep presentation slides concise. Highlight key points and

explain details verbally. Large text blocks can distract or bore the

audience. Avoid reading slides word-for-word.

Text Size

WHAT
IS THIS

Colours

WHAT
IS THIS

WHAT
IS THIS

Images

MEDIA
MEDIA
MEDIA

Duration

Participation

Categorize

Options (4)

Asking question

Clap and Jump

Install App

Shout yel2 with movement

match activity for target audience

Elder

Young Audience

Programmer

Icons

Interface
complexity