QUIZ THE PRICE OF WORDS

Poll

Guess the price of this rawon daging!

• Rp22,000

• Rp59,000

Poll

Guess the price of this traditional black soup served with steamed rice, salty egg, baby bean sprout, and shrimp crackers!

• Rp22,000

• Rp59,000

Multiple Choice

Why might menus in English lead to higher prices?

• English menus are easier to translate

• English is associated with luxury or higher quality

• English is less popular than Indonesian

• English menus are more common in local market

Multiple Choice

How does cultural prestige influence the price of items on an English menu?

• It lowers the perceived value of the items.

• It makes items appear more basic and less valuable.

• It associates the items with Western cultural status and higher prices.

• It has no impact on pricing.

Multiple Choice

Why might local brands use English terms in their marketing strategies for luxury and technology products in Indonesia?

• To differentiate their products and suggest higher value or sophistication.

• To reduce production costs.

• To appeal to local cultural norms.

• To comply with government regulations.

Multiple Choice

What is a potential risk of relying on English for menu pricing?

• Improved customer service

• Increased local customer loyalty

• Higher menu production costs

• Perception of overpricing