Communication Channels

Open Ended

What are two things do you remember from the pre-class submission?

Reorder

In terms of Information richness, how would you order these channels from the Rich - High to Rich Low ?

• Face to Face

• Email

• Spreadsheets.

1

2

3

• 1
• 2
• 3

Categorize

Options (13)

Mail

TV

Radio

Newspaper

Magazine

Email

Social Media

Website

Podcast

Webinar

Text Messaging

Mobile App

Online Advertising

Organize these options into the right categories

Traditional Channels

Modern Channels

Categorize

Options (20)

Face to Face

Phone Call

Video Conference

Public Speaking

Group Discussion

Body Language

Facial Expressions

Gestures

Posture

Eye Contact

Email

Report

Letter

Essay

Text Message

Email

Social Media Post

Text Message

Instant Messaging

Webinar

Organize these options into the right categories

Verbal Communication

Non Verbal Communication

Written Communication

Digital Communication

Multiple Choice

3. Which of the following external communication channels is likely to be considered most formal in tone? a) Social media posts b) Blog posts c) Press releases d) Live chat

• A

• B

• C

• D

Multiple Choice

When a business aims to establish an emotional connection with its target audience through imagery and storytelling, what type of external communication are they typically engaging in ?

• Product news and announcements

• Sales and promotions

• Brand awareness

• Supplier and vendor relations

Multiple Choice

Which communication channel is particularly effective for reaching an audience that has opted in to receive communications from a business?

• E-mail

• Social media

• Billboards

• Television commercials

Multiple Choice

As a communications officer at the UN Rwanda office, you need to inform partner organizations and government officials about the upcoming Sustainable Development Goals (SDGs) forum. Which communication channel is most appropriate?

• Draft and send a formal email invitation with event details and RSVP instructions.

• Create a Facebook event page and invite all partner organizations.

• Publish a blog post on the UN Rwanda website detailing the event.

• Distribute printed invitations to all government offices.

Multiple Choice

As a communications manager at Bank of Kigali, you need to announce a new loan program to support small and medium-sized enterprises (SMEs). What would be the best approach?

• Issue a press release and email it to local business news outlets.

• Send an SMS campaign to existing BK business clients.

• Create and share an informative video on the bank’s YouTube channel.

• Hold a virtual Zoom press conference for media and business stakeholders.

Multiple Choice

As a communications expert at RDB, you need to inform international investors about a new investment opportunity in the tourism sector in Rwanda. How would you best communicate this information?

• Send a press release to major international business media outlets.

• Send an email with an invitation to a webinar on the investment opportunity

• Post the information on RDB’s Twitter and LinkedIn accounts

• Organize a formal press conference in Kigali with local journalists.

Multiple Choice

You are the communications lead at ALU, and you need to engage prospective students from different African countries for an upcoming virtual open day. What communication channel should you prioritize?

• Send out email invitations to high school counselors across Africa.

• Publish an advertisement in a local African newspaper.

• Host a Facebook Live event on the official ALU page.

• Use Instagram Stories and posts to reach young people directly.