job role creative imedia

LO:

• Know the roles in the media industry along with their

responsibilities

• Understand where in the roles occur in production
• Understand how the size and scale of projects may

mean individuals perform more than one role

Job Roles in the Media

Industry

September 12, 2024

Due Next Friday:

Complete Homework 2:
Job Roles in the Media
Industry

PLANNERS: HOMEWORK

September 12, 2024

Objectives

• Know the roles in the media industry along with their

responsibilities, including

• Creative roles: animator, content creator, copy writer, graphic

designer, illustrator, graphic artist, photographer, script writer,
web designer

• Technical roles: camera operator, games programmer/developer,

sound editor, audio technician, video editor, web developer
Senior roles: Campaign manager, creative director, director,
editor, production manager

• Understand where in the roles occur in production

• Including pre-production, production, post-production

• Understand how the size and scale of projects may

mean individuals perform more than one role

Job roles in the media industry
Pack A Media industry and product design

Starter

• Discuss with a partner, or small group, roles that you

can think of in the media industry

• Only consider the film and television industries

Job roles in the media industry
Pack A Media industry and product design

Starter

• Roles in the film and television industry:

• Roles on the specification: Script writer, camera operator,

sound editor, audio technician, video editor, director, editor,
production manager

• There are many more roles that you may have given such as:

producer, casting director, location manager, assistant
director, costume designer, makeup artist, director of
photography, grip, gaffer, boom operator, visual effects
producer, stunt coordinator and composer and many more

• Next time you see a television programme or film, look closely

at the credits at the end to see all the people that helped to
make it

Job roles in the media industry
Pack A Media industry and product design

Production phases

• There are three phases in film and

television production

• Different roles are required in each of the phases

• Some roles are required in more than one of the phases

Multiple Choice

What is the correct order for production of a media product?

• Pre production -> Production -> Post production

• Post production -> Pre production -> Production

• Production -> Post production -> Pre production

• Post production -> Production -> Pre production

Multiple Choice

In which stage of media production would you write a script for a movie?

• Pre production

• Production

• Post production

Multiple Choice

In which stage of media production would you complete the sound editing of a movie?

• Pre production

• Production

• Post production

Multiple Choice

In which stage of media production would you draw sketches of a website?

• Pre production

• Production

• Post production

Job roles in the media industry
Pack A Media industry and product design

Creative job roles

• All jobs in the media industry have

creative and technical
elements to them

• More senior roles

also have management
responsibilities

• Creative roles allow significant

opportunities for imagination and
original ideas

• List at least five creative roles

in the media industry

Job roles in the media industry
Pack A Media industry and product design

Creative job roles

• The following are creative job roles given in

the specification:

• Animator

• Content creator

• Copy writer

• Graphic designer

• Illustrator / graphic artist

• Photographer

• Script writer

• Web designer

Job roles in the media industry
Pack A Media industry and product design

Do a PPT Research on the
Following Job Roles

Creative roles:
animator, content creator, copy writer,
graphic designer, illustrator, graphic artist,
photographer, script writer, web designer
Technical roles:

camera operator, games
programmer/developer, sound editor, audio
technician, video editor, web developer
Senior roles: Campaign manager, creative director,
director, editor, production manager

Job roles in the media industry
Pack A Media industry and product design

Script writer

• A script writer creates a screenplay using either a word

processor or specialist screenwriting software

• This is similar to writing a play in that it shows each of the

characters in the film or TV programme and what lines they say

• Locations are given showing where

filming will take place

• Emotions and some camera shots

and movement are also given

• Script writers work with producers

and directors

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Multiple Choice

Which of the follow are not a sector in the new media industry?

• print publishing

• computer games

• interactive media

• digital publishing

• internet

Multiple Choice

Which of the follow are not a sector in the traditional media industry?

• film

• television

• radio

• internet

• print publishing

Multiple Select

Pick two of the following job roles that are better suited to the production phase.

• graphic designer

• video editor

• campaign manager

• games developer

Multiple Choice

Which of the following job roles are best suited to the post-production phase?

• content creator

• graphic artist

• audio technician

• sound editor

Multiple Select

Which of the following job roles span multiple production phases?

• production manager

• director

• creative director

• games developer

Job roles in the media industry
Pack A Media industry and product design

Animator

• An animator works on animation

• This may be 2D or 3D using a computer, hand-drawn

or stop-motion

• They may be working on a full feature film or a cartoon

• A director will oversee their work

• There will typically be a team

of animators as it is a time
consuming process

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Job roles in the media industry
Pack A Media industry and product design

Content creator / Copy writer

• A copy writer creates copy (text) that engages,

entertains, informs or educates the reader

• Content creators create many different

media assets

• These could include short videos,

photographs and images
that are suitable for
sharing on social media

• What do you think a

web designer does?

Job roles in the media industry
Pack A Media industry and product design

Web designer

• A web designer is responsible for the look and feel

of a web site

• They will have strong graphics and design skills

• They will need a good understanding of web languages

such as HTML and CSS, but they often will work with a
web developer who does the actual coding

Job roles in the media industry
Pack A Media industry and product design

Worksheet 2

• Complete Task 1 and Task 2 on Worksheet 2

Job roles in the media industry
Pack A Media industry and product design

Technical roles

• There are many technical roles that are required in

both production and post-production

• In a pair, list as many technical roles as you can think of that

are involved in the visual and audio components of a film

Job roles in the media industry
Pack A Media industry and product design

Technical roles

• The following technical roles are given on the

specification and apply to film production:

• Camera operator

• Sound editor

• Audio technician

• Video editor

• You also need to know the following technical roles

that apply to website and games production

• Games programmer / developer

• Web developer

Job roles in the media industry
Pack A Media industry and product design

Camera operator

• Camera operators will work under

the Director of Photography (DoP)

• They are responsible for

operating the camera equipment

• Camera operators may use

a tripod, track and dolly or
create hand-held shots

• They also with a ‘grip’ who

will move camera equipment

• What do you think a video editor does?

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Job roles in the media industry
Pack A Media industry and product design

Video editor

• A video editor takes all the different footage from

filming selecting the best shots and putting
them together

• Remember that filming often occurs out of order

• The video editor puts all

the scenes into the
correct order

• They work closely with

the director to create
the final cut

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Job roles in the media industry
Pack A Media industry and product design

Audio and sound

• An audio technician will be responsible for

microphone set up and recording sound

• An audio technician works in the production

phase of a project

• A sound editor will later edit the audio in

post-production

• What does a games programmer and

web developer do?

Job roles in the media industry
Pack A Media industry and product design

Worksheet 2

• Complete Task 3 and Task 4 on Worksheet 2

Job roles in the media industry
Pack A Media industry and product design

Games and websites

• A key role in games production is a

games programmer or developer

• They write the computer code for the game that controls

objects that appear on the screen and how the player
interacts with them

• More specialist roles may be responsible for programming

artificial intelligence (AI) or
physics programming for
bounces and collisions

• A web developer writes the

computer code for a website

Job roles in the media industry
Pack A Media industry and product design

Senior roles

• The director oversees the

creative direction of a production

• They work in all stages of production

from storyboarding to film crew and
actors then editors in post-production

• Name two other senior roles

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Job roles in the media industry
Pack A Media industry and product design

Senior roles

• For the specification you need to be aware of:

• Production manager – responsible for coordination

between different departments. May be responsible for
scheduling and budgets

• Editor – in print and digital publishing an editor will be

responsible for deciding the content that will be published in
books, magazines or newspapers. They may alter the tone or
structure of copy or decide on the images and titles to be used

• Creative director – they head up a creative team, lead the

strategy and look of a design project. This position is often seen
in TV, film and games production and graphic design.

• Campaign manager – responsible for planning

and managing marketing campaigns

Job roles in the media industry
Pack A Media industry and product design

Size of project/production

• The size of a project or production will affect the

number of people that are involved

• It is possible for one person to carry out many different roles

on smaller productions

• For instance, a broadcast radio journalist may be responsible

for recording and editing their own interview if budgets are
low

• By contrast, the average film has around 300 people involved

in many different roles

Job roles in the media industry
Pack A Media industry and product design

Worksheet 2

• Complete Task 5 on Worksheet 2

Multiple Select

What is a particular group of people at which your project is aimed?

• Yourself

• The Client

• Adults

• Target Audience

Multiple Choice

A demographic audience profile is based on things like…

• Nationality, political preference and religious beliefs  
• Age, gender, income, education and occupation  
• Ethnicity, race, and regional identity

Multiple Select

Pick two of the following job roles that are better suited to the production phase.

• graphic designer

• video editor

• campaign manager

• games developer

Multiple Choice

Which of the following job roles are best suited to the post-production phase?

• content creator

• graphic artist

• audio technician

• sound editor

Multiple Select

Which of the following job roles span multiple production phases?

• production manager

• director

• creative director

• games developer

Multiple Choice

Can one person take on more than one role in a production?

• Yes - so that they can get paid more

• Yes - the production may be small

• No - it's not fair on other people who need work

• No - they wouldn't be qualified

Multiple Choice

Which job role would be responsible for writing, reviewing, editing, and updating content for websites?

• web designer

• content creator

• web developer

• script writer

Multiple Choice

What is an animator?

• Someone who generates moving images based on script or storyboard

• Someone who generates posts for online platforms including text, video, images, etc.

• Someone who writes text-based content based on a brief or rough plan to convey a message clearly

• Someone who plans, designs, evaluates graphics with a client

Multiple Choice

Which job role would be responsible for the design and delivery of creative and successful marketing plan?

• creative director

• campaign manager

• production manager

• copy writer

Multiple Choice

What is a Copy Writer?

• Someone who generates moving images based on script or storyboard

• Someone who generates posts for online platforms including text, video, images, etc.

• Someone who writes text-based content based on a brief or rough plan to convey a message clearly

• Someone who plans, designs, evaluates graphics with a client

Multiple Choice

What is a Graphic Designer?

• Someone who generates moving images based on script or storyboard

• Someone who generates posts for online platforms including text, video, images, etc.

• Someone who writes text-based content based on a brief or rough plan to convey a message clearly

• Someone who plans, designs, evaluates graphics with a client

Multiple Choice

What is a Copy Writer?

• Someone who generates moving images based on script or storyboard

• Someone who generates posts for online platforms including text, video, images, etc.

• Someone who writes text-based content based on a brief or rough plan to convey a message clearly

• Someone who plans, designs, evaluates graphics with a client

Multiple Choice

What is an Illustrator/Graphic Artist?

• A person who generates original artwork by drawing or painting by hand or digitally

• A person who will capture photos based on a clients requirments

• A person who writes scripts for scenes including action, narration, or dialogue

• A person who designs house style, appearance, content, layout, and function of websites

Multiple Choice

What is a Photographer?

• A person who generates original artwork by drawing or painting by hand or digitally

• A person who will capture photos based on a clients requirments

• A person who writes scripts for scenes including action, narration, or dialogue

• A person who designs house style, appearance, content, layout, and function of websites

Multiple Choice

What is a Script Writer?

• A person who generates original artwork by drawing or painting by hand or digitally

• A person who will capture photos based on a clients requirments

• A person who writes scripts for scenes including action, narration, or dialogue

• A person who designs house style, appearance, content, layout, and function of websites

Multiple Choice

What is a Web designer?

• A person who generates original artwork by drawing or painting by hand or digitally

• A person who will capture photos based on a clients requirments

• A person who writes scripts for scenes including action, narration, or dialogue

• A person who designs house style, appearance, content, layout, and function of websites

Job roles in the media industry
Pack A Media industry and product design

Plenary

• An episode of a television soap opera is

being produced

• Work in pairs to give at least six roles that would be

involved in the production

• Consider creative, technical

and senior roles

Job roles in the media industry
Pack A Media industry and product design

Plenary

• Some suggestions for roles based on those you

need to know in the specification:

• Creative roles: script writer

• Technical roles: camera operator, sound editor, audio

technician, video editor

• Senior roles: director, production manager

• There are many other roles than this that you may

have mentioned

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Job roles in the media industry
Pack A Media industry and product design