EMT407 - SU3

Open Ended

Activity 3.1

Consider an attraction product (Kidzania) in Singapore that might manipulate their products and markets to derive their respective strategies.

•Elaborate in detail how would you, as an Attraction Manager, work towards achieving it.

Open Ended

Activity 3.2

“Singapore Tourism Board” (STB)

•https://www.stb.gov.sg/content/stb/en.html

•Discuss the transition of the role played by Singapore Tourism Board from 1964 to present

“Business in Singapore taking advantages of downtime in tourism to spruce up offerings”

•Source: Businesses in S'pore taking advantage of downtime in tourism to spruce up offerings: STB, Singapore News & Top Stories - The Straits Times

•The COVID-19 pandemic has brought about a paradigm shift in the tourism scene. Analyse the policies created by STB and how it strategizes the tourism scene during the pandemic.

Open Ended

Activity 3.3

“Resorts World Sentosa”

•Source: Resorts World Sentosa, Singapore - Asia’s lifestyle destination (rwsentosa.com)

•Refer to Resorts World Sentosa. Analyse how the attraction attracts visitors to the casino despite the fact that the resort is denied of any forms of advertising in Singapore to promote the casino.

Open Ended

Activity 3.4

River Safari Singapore

Refer to River Safari by Wildlife Reserves Singapore. Evaluate the positive and negative environmental, economic and social impacts.

•Recommend ways to counter the negative impact.

Open Ended

Activity 3.5

Genuine experiences off the beaten track: Travel trends and where to go in 2017

•Source: https://www.straitstimes.com/lifestyle/travel/genuine-experiences-off-the-beaten-track-travel-trends-and-where-to-go-in-2017

“Urban Attraction”

•Source: https://www.straitstimes.com/singapore/urban-attraction

“Plenty to do and discover here, tourism chief tells Singaporeans”

•Source: https://www.straitstimes.com/singapore/plenty-to-do-and-discover-here-tourism-chief-tells-sporeans

“Augmented reality, astro-tourism and other trends shaping travel in 2019”

•Source: https://www.straitstimes.com/lifestyle/travel/augmented-reality-astro-tourism-and-other-trends-shaping-travel-in-2019

Recommend some potential off the beaten track domestic tourism attractions which can be used as tourist attractions post pandemic.

Open Ended

•Read the following article:

•“Here are 8 ways travel will change after the pandemic. What will travel look like in the future?”

•Source: https://www.nationalgeographic.com/travel/article/heres-how-covid-is-changing-travel-according-to-the-experts

•In your own opinion, how would you foresee travel to be like post pandemic?