LSC 1103 Quiz 2 Revision

Social Media Quiz Revision

At the end of the session, you will be able to:
1. Identify different purposes of Social media Posts
2. Identify the Rhetoric of Social Media Posts
3. identify the Rhetoric Situation element
4. Identify the different types of Social media Announcements
4. Evaluate Formal Social media Announcements according to the criteria

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Session Objectives

Word Cloud

Name the SIX purposes of Social Media Posts

Purposes of Social Media Posts

1. To Inform
2. To Announce
3. To Call for Action
4. To Warn
5. To Advertise
6. To persuade

Did you answer all of them?

Identify the purpose of each post in the next slides.

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Comprehension Check

Multiple Choice

What is the purpose of this Social media post?

• To Warn

• To Persuade

• To announce

• To call for Action

Match

Match the following Social media posts with its Purpose.

To Announce

To Advertise

To Inform

To Warn

To Call for Action

• To Announce

• To Advertise

• To Inform

• To Warn

• To Call for Action

There are 3 types of Social Media Rhetoric or Appeals​:

1. Appeal to Logic (Logos)
2. Appeal to Ethics ( Ethos)
3. Appeal to Emotions ( Pathos)

Rhetoric

Appeal to Logic (Logos)

Definition: This appeal relies on reason, evidence, and facts. It aims to persuade an audience by presenting logical arguments and using data or statistics to back up claims.

Example: Logical social media posts typically focus on providing information or clarifying a point using evidence or statistics.

Example Post:
"Studies show that renewable energy sources reduced carbon emissions by 27% in 2023. By transitioning to solar and wind, we can create a sustainable future for the next generation. #CleanEnergy #ClimateAction"

Explanation: This post uses data and statistics to create a logical argument in favor of renewable energy.

Appeal to Credibility (Ethos)

Definition: Ethos appeals to the credibility or character of the speaker or organization. This form of rhetoric builds trust with the audience by demonstrating authority, expertise, or shared values.

Example: An ethical appeal in social media would emphasize the reliability, trustworthiness, or credibility of the person or entity behind the post.

Example Post:
"As a nonprofit organization with over 20 years of experience in disaster relief, we understand the importance of swift action. Your donation today will help us provide critical resources to those in need. #DisasterRelief #TrustedPartner"

Explanation: This post emphasizes the organization’s experience and credibility to persuade the audience to support their cause.

Appeal to Emotions (Pathos)

Definition: Pathos appeals to the emotions of the audience. It seeks to evoke feelings such as sympathy, fear, anger, or joy to persuade the audience to take action or change their views.

Example: Emotional social media posts often contain images or stories that tug at the heartstrings or provoke strong emotional reactions.

Example Post:
"Meet Bella, a shelter dog who has been waiting for a forever home for over a year. Every day, she hopes someone will choose her. Give Bella the love she deserves. #AdoptDontShop #RescueAnimals"

Explanation: This post appeals to the audience’s emotions, specifically their compassion and empathy, to encourage adoption.

Draw

What is the Rhetoric of this Social media Post? Write your answer.

Draw

What is the Rhetoric of this Social media Post? Write your answer.

Draw

What is the Rhetoric of this Social media Post? Write your answer.