Lesson 7 - Plenary

Multiple Choice

Why do tour operators implement sustainable/responsible travel policies?

• To increase the cost of travel packages

• To minimise the environmental impact of tourism

• To reduce the number of tourists visiting popular destinations

• To ensure tourists have luxurious experiences

Multiple Choice

What is one of the primary responsibilities of a tour operator’s duty office

• Organizing local sightseeing tours

• Booking flights and accommodations

• Handling emergency situations and providing support to travellers

• Marketing and promoting tour packages

Multiple Choice

Which of the following marketing strategies is most commonly used by tour operators to attract customers

• Content Marketing - Creating and sharing valuable content to attract and engage a target audience.

• Price Skimming - Setting high prices initially and then gradually lowering them over time.

• Guerrilla Marketing - Using unconventional and low-cost tactics to promote products or services.

• Direct Mail Marketing - Sending promotional materials directly to potential customers’ mailboxes.

Multiple Choice

What is the most important aspect of customer support provided by tour operators?

• Offering 24/7 availability for customer enquiries

• Providing detailed and accurate information about tour packages

• Ensuring quick resolution of customer complaints

• All of the above