Place in the mix

Multiple Choice

Place in the marketing mix is .....

• the target audience for a product
• the promotional strategies used
• the distribution channels and locations for selling a product
• the price of a product

Poll

When the choice of place for selling the product is optimal........

• sales will increase

• customers can reach easily the products

• the breand is well supported

• all of above

Multiple Choice

one of the factors affecting the choice of place is whether the goods are.....

• perishable

• high quality

• imported

• new

Multiple Choice

Consumers goods are.....................such as a smartphone.

• products purchased for personal use by consumers
• services provided to businesses
• items sold exclusively in bulk
• products used in manufacturing

Multiple Choice

Industrial goods are goods............such as X-ray machine.

• used by businesses

• used by consumers

• used for personal care
• used for leisure

Multiple Choice

Perishable goods are goods that have a short shelf life meaning....

• are goods that can last longer.

• are non-food items.

• are items that improve with age.

• are items that can expire quickly.

Multiple Choice

Technical products are complex and need to be sold by an expert.

• True
• False

Multiple Choice

Frequently purchased items such as snacks, and coffee...must be sold away from customers.

• True

• False

Multiple Choice

A channel of distribution is .........................

• the method of production.

• the way a product takes from the producer to the consumer.

• refers to the marketing strategy used.

• the location where products are stored.

Poll

An intermediary (الوسيط) is someone who links the producer to the consumer.

• true

• false

Multiple Choice

There are ................distribution channels.

• 4

• 1

• 2

• 3

Multiple Choice

Channel 1 is the most direct way to sell.......

• cars such as Toyota

• supermarket food

• aircrafts such as Boeing

• Al Ain water bottles

Poll

Channel 3 involving Wholesalers (تاجر الجملة) is followed by Carrefour.

• True

• False

Multiple Choice

Channel 4 involving agents (وكيل) is suitable for imported goods such as .....

• toys
• cars such as Audi or Mercedes

• furniture
• food