12ABM 3 Intro to Services Marketing

Multiple Choice

What is the percentage contribution of the Services Sector to GDP?

• Less than 20%
• Around 50-60%
• Approximately 60-70%
• Approximately 30-40%

Match

Match the following

• produced and consumed simultaneously

• Intangible

• no 2 final products will be exactly the same

• Perishable

Inseparable

can't be touched nor seen

Heterogeneity

cannot be stored

• Inseparable

• can't be touched nor seen

• Heterogeneity

• cannot be stored

Categorize

Options (8)

Organize these options into the right categories

People Processing

Possession Processing

Mental Processing

Information Processing

Labelling

Supplements that complete the service transaction

Drag labels to their correct position on the image

Information

Billing

Security

Payment

Exceptions

Hospitality

Consultation

Order taking

Open Ended

Why is Retail part of the Service Sector when the products are tangibles from the manufacturing plant?