Brainstorming a Brand CG 2/11

Consumers are less interested in the price of products.

Consumers are less interested in product variety.

Consumers are more interested in the aesthetics of products.

Consumers are more interested in the ethical values of companies.

It has become more focused on aesthetics.

It has become a tool for political campaigns

It has become less important in marketing.

It has become a reflection of human values.

A mascot and a theme song

A slogan and a color scheme

A name, a hashtag, and a website

A logo and a jingle

What is the target age group?

Who will be the spokesperson?

How much will it cost?

What is the benefit for humanity?

To dominate social media

To create meaning for humanity and the planet

To have a memorable logo

To generate maximum profit