Ethos Pathos Logos Ads

Presentation

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English

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9th - 12th Grade

•

Hard

Joseph Anderson

FREE Resource

5 Slides • 12 Questions

Ethos. Pathos. Logos.

Writing

Ethos. Pathos. Logos.

Key Idea

The purpose of an advertisement is to persuade people to do something. To accomplish this purpose, advertisements use three types of persuasive strategies, or appeals.

say that a brand has been trusted for many years
include an endorsement from a respected organization, such as the American Dental Association
feature a testimonial from a "real person" who shares the audience's values
use an admired celebrity or athlete as a spokesperson

Writing

Ethos. Pathos. Logos.

Key Idea

Appeals to logos, or reason, use logic and verifiable evidence. An ad that appeals to logos might do one of the following:

use graphs or charts to display information
cite results of clinical trials or independently conducted studies
explain the science behind a product or service
emphasize that the product is a financially wise choice
anticipate and refute potential counterclaims

Writing

Ethos. Pathos. Logos.

Key Idea

Appeals to logos, or reason, use logic and verifiable evidence. An ad that appeals to logos might do one of the following:

use graphs or charts to display information
cite results of clinical trials or independently conducted studies
explain the science behind a product or service
emphasize that the product is a financially wise choice
anticipate and refute potential counterclaims

Writing

Ethos. Pathos. Logos.

Key Idea

Appeals to pathos, or emotion, use feelings rather than facts to persuade the audience. An ad that appeals to pathos might do one of the following:

trigger a fear, such as the fear of embarrassment
appeal to a desire, such as the desire to appear attractive
link the product to a positive feeling, such as adventure, love, or luxury

Writing

Multiple Choice

Which option is pathos?

Multiple Choice

Which is logos?

Multiple Choice