Persuasion Argument Rhetoric

​Rhetoric and Persuasion

Using rhetoric for arguments

​Persuasion through writing, speech, and art. Writers craft logical, emotional, and ethical appeals based on the audience.

Rhetoric has many different uses. We are focusing on arguments in this unit.

​Rhetoric

​The appeal to ethics or credibility. The purpose is to make the author and their argument appear more credible.

Ethos

Appeal to emotion. The purpose is to make an emotional connection with the audience.​

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Pathos

Appeal to logic and reasoning. The purpose is to organize thinking and provide thoughtful support.

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​Logos

Match

Match the following

• Rhetoric

• Ethos

• Pathos

• Logos

Persuasion through writing, speech, and art. Writers craft logical, emotional, and ethical appeals.

Credibility or ethics. This makes the author and argument more trustworthy.

Appeal to emotion. It makes an emotional connection with the audience.

Logic and reasoning. The aim is to organize and support thought.

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• Persuasion through writing, speech, and art. Writers craft logical, emotional, and ethical appeals.

• Credibility or ethics. This makes the author and argument more trustworthy.

• Appeal to emotion. It makes an emotional connection with the audience.

• Logic and reasoning. The aim is to organize and support thought.

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Multiple Choice

Identify the following as ethos, pathos, or logos.

​Dentists all over the country recommend this toothbrush.

• Ethos

• Pathos

• Logos

Multiple Choice

Identify the following as ethos, pathos, or logos.

A dog would be a great addition to our family because they are

constant, loyal companions who are loving and sweet. A dog would bring us together as a family and make me the happiest daughter on earth.

• Ethos

• Pathos

• Logos

Multiple Choice

Identify the following as ethos, pathos, or logos.

Reading books each day is beneficial and all students should read for at least twenty minutes each day. Studies have shown that students who read this amount score in the 98th percentile on standardized tests.

• Ethos

• Pathos

• Logos

Multiple Choice

Identify the following as ethos, pathos, or logos.

I know that you have many choices when you are looking for a nanny, but I hope you can consider how many years I have worked in childcare.

• Ethos

• Pathos

• Logos

Multiple Choice

Identify the following as ethos, pathos, or logos.

Houses near the coast should be build at least ten feet above sea level because statistics show that at waters rise to these heights at least once every twenty years.

• Ethos

• Pathos

• Logos

Multiple Choice

Identify the following as ethos, pathos, or logos.

This family lost everything in the fire. They lost their precious, irreplaceable family photos, not to mention their furniture everything else they own. They have to start over with nothing. Please donate today to help restore their lives.

• Ethos

• Pathos

• Logos