Ch. 31 - Part 2 - Packaging

Multiple Choice

the physical container or wrapping for a product

• logo

• box

• package

• label

Poll

Guess what % of the retail price of a product is spent on developing, designing and producing just the package?

• 5%

• 10%

Multiple Choice

How many functions of packaging are there?

• 5

• 6

• 7

• 8

Multiple Choice

Which function of Packaging is best displayed by the examples below? (Note the colors and images)

• Promoting and Selling the Product

• Meeting customer needs

• Providing Information

• Ensuring safe use

Multiple Choice

Which function of Packaging is best displayed by the examples below? (Note how visible the products are.)

• Defining product identity

• Meeting customer needs

• Providing Information

• Ensuring safe use

Multiple Choice

Which function of Packaging is best displayed by the examples below?

• Defining product identity

• Meeting customer needs

• Providing Information

• Ensuring safe use

Multiple Choice

Which function of Packaging is best displayed by the examples below? (pay attention to the quantity or size offered)

• Defining product identity

• Meeting customer needs

• Providing Information

• Ensuring safe use

Multiple Choice

Which function of Packaging is best displayed by the examples below? (pay attention to the types of products shown)

• Defining product identity

• Meeting customer needs

• Providing Information

• Ensuring safe use

Multiple Choice

Which function of Packaging is best displayed by the examples below?

• Defining product identity

• Meeting customer needs

• Providing Information

• Protecting the Product

Multiple Choice

Cause packaging is packaging to __________________

• protect and preserve products
• promote social and political causes

• enhance product aesthetics
• reduce shipping costs

Multiple Choice

What is environmental packaging?

• reusable and less wasteful

• Packaging that is made from plastic
• designed for aesthetic appeal

• Packaging that is only biodegradable

Multiple Choice

Environment Packaging or Cause Packaging?

• Environmental

• Cause

Multiple Choice

Environment Packaging or Cause Packaging?

• Environmental

• Cause

Multiple Choice

Environmentally friendly packaging ...

• isn't very effective

• is colored green

• is very polite

• can influence a consumer to purchase your product

Multiple Choice

All of the following are functions of packaging and labeling, EXCEPT:

• Promoting product

• Defining Product identity

• Providing information

• Protecting the product

• Delivering product on time

Multiple Choice

What is being shown in the picture?

• invoice

• receipt

• label

• memo