MATERI DIGITAL MARKETING & CONTENT MARKETING

Open Ended

What do you think is the main difference between digital marketing (DM) and content marketing (CM)?

Open Ended

In your opinion, why is digital marketing important for businesses today?

Multiple Choice

What are some mediums used in digital marketing?

• Ads, Emails, SEO, Video Marketing

• Radio, Newspapers, Flyers

• Billboards, Posters, Magazines

• Podcasts, Books, Seminars

Multiple Choice

Which of the following is the primary goal of both digital marketing and content marketing?

• Drive awareness and leads

• Increase product price

• Reduce production costs

• Improve customer service

Open Ended

Explain the difference in approach between digital marketing and content marketing as depicted in the slides.

Multiple Select

Which of the following statements are true based on the slides?

• Digital marketing compels immediate action.

• Content marketing helps people realize value.

• 70% of people trust ads over content.

• Both digital and content marketing aim to drive awareness and leads.

Multiple Choice

According to the slides, what percentage of people trust content over ads?

• 70%

• 50%

• 30%

• 90%

Multiple Choice

What is the main purpose of digital marketing according to the slide?

• To capture attention

• To build conviction

• To create desire

• To increase sales

Open Ended

How does the concept of 'luxury brand' relate to creating coffee culture?

Multiple Select

Which of the following are reasons why cocktails are generally more expensive than coffee?

• Well paid bartender

• Product waste

• Lower cost of ingredients

• Higher cost of running a bar

Open Ended

Based on the images and text, what role does communication (such as social media or word of mouth) play in building a brand's purpose?

Multiple Choice

Which of the following is NOT listed as part of the company vision?

• Hospitality

• Build Desire

• Free Advertising

• Product Innovation

Open Ended

After learning about Digital Marketing and Content Marketing, what is one question you still have or something you would like to know more about?

Multiple Choice

What is one key difference between Digital Marketing (DM) and Content Marketing (CM)?

• Digital Marketing focuses on all online channels, while Content Marketing focuses on creating and distributing valuable content.

• Content Marketing is only about social media, while Digital Marketing is about websites.

• Digital Marketing is offline, while Content Marketing is online.

• Content Marketing is about paid ads, while Digital Marketing is about organic reach.